Managed a team of marketing leaders for solutions and Industries across segments for India Market Unit. Overseen planning and execution of demand and awareness campaigns across SAP solutions and Industry portfolio.Work with Region and Global Marketing teams in landing Integrated Demand ProgramsPartnered with Business Stakeholders to help leverage marketing towards market share expansion, customer retention and advocacy.

Responsible for identifying, architecting and launching initiatives which can help SAP create a proactive response to a market opportunity, directly contributing towards organization's top line. This involves 1. Identify potential market opportunities and converting them into business plans. 2. Collaborate with cross functional teams of Industry and Technology Experts from within SAP India and SAP Labs.3. Work with ecosystem of co-innovators like partners, consulting firms, startups and customers 4. Executing go to market and securing light house wins.

As Marketing lead for GST, SAP Cloud Platform and S/4HANA, was responsible for crafting SAP’s marketing response to GST opportunity. 1. help identify and curate SAP’s solution value proposition for “the biggest TAX reform hitting Independent India”, GST with help of Pre-Sales, IVEs and External TAX experts for S/4HANA, SCM, SAP Cloud Platform, Ariba and Concur. 2. GTM Strategy and plan which involved leveraging various marketing channels from on ground engagements to Digital outreach programs. 3. Led the execution of campaigns involving Marketing team, Pre-Sales, Sales, product management teams from SAP Labs and SAP Partners.

Localized and Launched SAP’s IoT solutions for Indian Market. Created innovative GTM strategy to engage with top accounts and establish SAP as a Thought Leader and in the innovation arena. Credit to lead the most successful launch of SAP’s IoT solution offerings across APJ that year.

Led Industry GTM in Core Industries like Retail and Manufacturing, Created Account Specific engagements plan with Sales teams to secure pipeline and sales acceleration objectives.

As Marketing head for Dynamics business in India, co-owned the Balanced Scorecard for Dynamics NAV, AX and CRM (Now Dynamics 365) along with the Dynamics Business Lead.1. Worked with the Dynamism Business Lead in strategizing and planning business across Sales, Partners, Services and Marketing wheels during the yearly business planning process. 2. Helped establish Dynamics as a leading enterprise Retail software. 3. Created some best practices in amalgamation of digital and tele engine, nurturing demand from expression of interest to win creating a unified customer busing experience. 4. Scaled up Tele prospecting engine 300% in 2 years, with improved quality of pipe resulting in better conversion.5. Launched Industry Cluster program for ERP with leading Dynamics Partners. 6. Created and executed of various price promotions through channels to improve product penetration and market share in price sensitive lower mid-market. 7. Established Customer for life model for Dynamics, which includes setting up the team structure and process leading to drastic 30 points increase in renewal/recapture rate.

As the first Pre-Sales lead for Dynamics Business – South, I was responsible for helping establish the partner ecosystem in states of TN, Karnataka, Kerala and AP (including Telangana). 1. Was recognized by Microsoft for helping establish foundation of Dynamics Business in India. 2. Helped create partner engagement strategy for the region. 3. Secure customer wins with partners by leading the presales engagements. 4. Helping new and high potential partners set/scale up their Dynamics practice through business planning, review and helping them adopt best practices.

As a Techno functional consultant in Manufacturing and Supply Chain domain, worked in following areas. 1. Played important part in closing reputed clients for Navision India like Asian Paints etc.2. Part of implementations taken over directly by Navision India for strategic customers. 3. Designing and development of statutory requirements and add-ons like Advanced Production Subcontracting and Quality module.

TGK was a Japanese venture which was known for it’ excellent training methodology and Japanese management principles. It signed up as one of the first solution centers in India.1. Successfully deployed first ever Dynamics ERP (NAV) implementation in Discrete Manufacturing environment. – Aimil Instrumentation 2. Team Lead (Team size 10) for Implementation of PAO 2000 (An e-Governance software developed by National Informatics Centers for Government of India)

Development and maintenance of Cricket channel of www.indiatime.com which involved following activities.1. Design, Development and maintenance of Web applications.2. Design and Development of VB based applications such as the Content Management System and the Scorecards.