• Led end-to-end Amazon advertising campaigns, optimizing visibility and performance throughmeticulous use of the Advertising Console.• Conducted comprehensive data analysis and A/B testing, refining strategies for impactful campaignoptimizations.• Oversaw shipment creation processes, managed inventory planning, ensuring product availabilityaligned with advertising strategies.• Utilized forecasting models to anticipate market trends and optimize inventory levels.• Executed in-depth keyword research, implementing strategies that improved ad relevance and boosted click-through rates.• Effectively managed advertising budgets, strategically allocating resources to maximize ROIwhile staying within budget constraints.• Collaborated cross-functionally with marketing, sales, and product teams, aligning advertisingefforts with overarching business objectives.• Fostered partnerships with vendors, explored new opportunities, and stayed abreast of industrytrends.

• Analzsed data of ERV customers, and used output to guide productand marketing strategies.• Developed grading matrix which helped to identify areas of improvement.• Review client requirements and translate to technical solutions fordevelopment• Prepare marketing pitches, proposals and term-sheets.• Ensure delivery of banking solutions in collaboration with other partsof the bank.