Prateek Shukla Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

1) Managed planning process by defining product roadmap for feature parity with market leaders as well as performance differentiation.2) Owned UI/Analytics strategy, designed portals, and gathered customer insights via interviews to drive product enhancements aligned with competitive analysis.3) Led the development and launch of a CDN platform, improving user experience along with cost reduction of ~22% while handling billions of requests.4) Evaluated partnerships with strategic infrastructure partners, expanding the platform's reach and functionality to cater 20 PB/M consumption traffic.5) Implemented KPIs & dashboards (Cache Hit, TTFB) for data-driven decisions & product success.6) Reduced user-impacting incidents by ~40% through a comprehensive monitoring system, improving platform uptime and user experience.7) Defined Auto Remediation framework, improved incident resolution TAT by ~80%.

Bengaluru Area, India

1) Category owner - Outsourced & packaged food business for Eat. Fit, New Product Launch.2) Designed an Inventory management tool to enhance large audience visibility and design the monthly production projections.3) Led Commercials.- Maintained healthy BSM of 60% across the hot meal category.4) Effectuated savings across cost line items, basis comparison of in-house costs, and outsourcing costs.5) Safe Guard food philosophy.6)Partnership & Alliances.- Onboarded multiple brands like the whole truth, Shunya, Nutty Gritties, etc on EATFIT platform.7) Ideated Break-N-Pour model which improved BSM ~20% across categories.

Bengaluru, Karnataka, India

1) Leading Supply & growth for ola play category pan India; Responsible for planning & execution of the supply funnel, Explore & Understand the Driver/Partner psyche and create offers accordingly2) Successfully Implemented BYOS Project Pan India.3) Consistently achieved weekly and monthly targets, Create and successfully executed a supply plan for adding 10K Play cars in a month- 2X Growth In supply.4) Successfully Launched Ola Play Marketing Campaign in all cities which additionally added 800 cars in a month.5) Sold nearly 3000 Ola Play devices to the partner generating additional revenue of INR 6.53 Crores.6) Responsible for launching and streamlining the Recovery process for the vendors in all cities, successfully transitioned the recovery process to the central recovery team of Ola.7) Launched Companion app pan India for driver partners to improve their booking acceptance rate.,

Bengaluru, Karnataka, India

1) Launched Play operations from scratch in Bangalore, Consistently achieved weekly and monthly targets, and became the first city to cross the active base of 10K.2) Core Member of Ola Play, Devise a plan for team structure and created verticals to ensure smooth operations & maximum utilization of manpower in the city.3) Forecasting – Manage and own metrics that objectively monitor the inventory side of the business & balance with the demand to ensure optimization. 4) Empowered sales team to provide solutions to the driver-partners queries & identify any new issues and resolve them with the help with the relevant team.

Hyderabad Area, India

-Growth Strategy - Plan and build short-term and long-term supply for the city in conjunction with the City Head. Responsible for supply growth in the city across products and categories. Reduced PTJ by 20%.-Supplier Management - Ensure long term and profitable relationships with business partners and supply retention through effective reward and recognition programs.-Building a pro-vendor brand - Retain Ola as the preferred choice among partners by ensuring a win-win for every stakeholder. Identify new and innovative ways to engage partners continuously. -Competitive Understanding - Keep a close watch on the competitive landscape of the city. Seize opportunities to adapt pricing, talent and business model.-Building an A- Team - Responsible for hiring and Leading a team that will consistently achieve / exceed growth targets. Lead a team of 2 Layer Team of 20. . Increased BD productivity from 1.2 to 2.5.-Cross-functional approach - Directly coordinate with all support functions including product, marketing and analytics.

Hyderabad, Karnataka, India

Ola Store was an on-demand grocery market place & delivery service by Ola. As part of the core team, I was responsible for Hyderabad Launch which included office set up, store on boarding, procurement, marketing, manpower hiring ; Started operations in record 20 days’ time.• End-to-end responsibility for alliances with all major retail partners of Ola Store. Partnered with 70+ retail stores within 6 weeks & cataloged their inventory .• Increased Live Inventory %ages up-to 67% from 20%. • As part of the core team, developed supply on-boarding plan for marketplace model and led alliances efforts with retailers.

Mumbai Area, India

Managing the relationship with various support functions like Visual Merchandising, Front End Category, Operations, Warehouse, Human Resources Etc.To ensure the overall business of the department is aligned with the business objectives of the store /company. Led a Team of 18, Consistently contributed 30% (Ladies Western) in overall sales on weekly basis. Responsible for the Ladies western department sale, growth & launch of the new brands. Optimized the SOP for store warehouse management, which improved the replenishment rate by 2X. Controlled the shrinkage and achieved the target of < .015% during Stock Take Process

Jaipur Area, India

Distribution Expansion of Hindustan Coca-Cola Beverages Private Limited to drive business of inactive outlets" (Horizontal Expansion) and assess Dealers' satisfaction. The objectives were :To increase market share of Hindustan Coca-Cola Beverages Private Limited (Jaipur) and improve the current market position of company.To develop new outlets as well as to maintain the output from existing Bronze Outlets.To assess 'Dealers' Satisfaction' upon various parameters.

Jaipur Area, India

As a part of entrepreneurship project I Launched a campus company dealing in FMCG Products and operated the organization for five months accumulating revenue of Rs.1 Lakh within 5 months of operations.

Postgraduate Program, Marketing, Product Management

Pgdm, Marketing, Finance

Activities and Societies: Head coordinator - CSR Committee, Member of Student Council

Research Projects, Biomathematics, Bioinformatics, And Computational Biology

A new idea emerged to train Neural Network to identify various diseases on the basis of risk factors. Trained network get connected.

Bachelor Of Engineering - Be, Bioinformatics