Prateek Tokas Email & Phone Number

Being a strategic partner and guiding organizations using data-driven intelligence for their business requirements. Supporting clients globally with end-to-end business consulting across varied objectives nut not limited to customer engagement with data-based unbiased voice of customer, partner identification consulting, market exploration/ assessment and expansion needs.

Architecting solution for clients basis their concerns and objectives. Enabling solution fabrication via cross-functional alignment.

Provide consulting services based on market and consumer insights to assist Fortune 250 clients achieve business objectives, which vary from improving brand health, stakeholder satisfaction (employees, consumers & customers), customer experience enhancement and much more.

Responsibilities involved conducting market research (primary & secondary), client management and business development. Was involved in both B2B as well as B2C studies across industries. Clientele included HP, Panasonic, Google, Unilever and many more. Accountable for - designing research methodologies, research instruments (structured questionnaires & discussion guides), conducting in-depth interviews, data analysis, report writing and client presentation.Projects managed - syndicated study both at global and local (Mobile Life/Connected Life), and ad-hoc projects.

Provided consultation to Healthcare Business across geographies. Responsibilities involved - Market Consultation, Company Profiling , Industry Analysis, Opportunity Assessment, Recommending Strategies/Guidelines for C-level management, Consulting in lead generation. Additional knowledge - Proficient in using various datasources like Factiva, OneSource, Reuters, CapitalIQ, Hoovers, etc.

Analyst for India Software Solutions Market. Conducted projects with objectives - market sizing, vendor analysis, competitive analysis, market analysis, forecasting, consultation to the clients - for market entrance in the Indian market, market scenario, changes in marketing strategies against competition, and much more.One of the key aspect of role was professional networking with IT vendors with business prospects.Clientele included major IT firms such as Microsoft, Cisco, Trendmicro, Symantec and many more.

The internship involved a HR project for apprentices working in Maruti - "Welfare program for Apprentices". This project consisted of studying the working schedule of apprentices in MUL, and framing a proper working schedule, designing welfare programs and leisure activities to enhance their working capabilities. This project was designed with a futuristic approach till 2010, when the demand for automotive is expected to boom in the Indian market and the market will witness shortage of man-power and high attrition rate.

Pgdbm/Mba, International Business

B.Sc. (Hons.), Electronics

Education record

Activities and Societies: Participated in various debates Participated at National level Taekwondo Championship Participated at state.