Prateesh is a leader in healthcare with 15 years of commercial, market access, medical/HEOR and real world evidence generation experience. He has been involved in the development and implementation of Real World Data Driven advanced analytics/products that leverage machine learning/predictive modeling to support cohort identification and allow the monitoring of quality measures to quantify the impact treatment/testing choices have on outcomes. Prateesh currently supports partnerships with 60+ Pharma and Biotech organizations & large community oncology/academic practices. These collaborations leverage RWD and practice engagement activities to support drugs/tests throughout their lifecycle: from Early Clinical  Pre-launch  Post launch. Areas of focus include: Clinical Development, Investment Assessment, Real World Evidence and Observational Studies, Commercial/Marketing Projects, Market Access and Value Based Payor focused projects, Strategic Collaborations, Real World Data Driven Publication StrategiesPrateesh has an MBA from TWU (Houston), PharmD from UH (Houston) and started his education at Texas A&M where he was pursuing a degree in Electrical Engineering. Prateesh’s unique educational background plays a significant role in his approach to sales and NBD. His clinical experiences within the Texas Medical Center, diagnostic experience working with personalized medicine and Next Generation Sequencing (NGS) combined with his business and engineering background have supported his ability to find the unmet need, develop solutions and sell effective strategic solutions within pharma and biotech. Specialties: Sales & Marketing Leadership • Strategic Planning • Growth Strategies • Research & Development Transformation • Real World Evidence • Observational Studies • Health Outcomes Research • Health Economics Research • Epidemiology • Medical Informatics • Presentations and Publications