Leadership in Strategic Growth and Client Relations: - Cultivated high-value relationships with C-suite executives, driving an 18 month average of 110% net recurring revenue through innovative digital strategy initiatives across paid search, social, and display advertising. - Established a reputation for excellence in client satisfaction and strategic direction, directly contributing to the agency's expansion and prestige in the digital marketing sector.Digital Strategy and Innovation: - Pioneered the integration of new service lines, including creative and conversion rate optimization (CRO), and expanded digital advertising channels. - Developed and executed a comprehensive 1P data strategy to navigate iOS 14 impacts and CDP adoption for our clients. - Leveraged partnerships with key media vendors (Google, Microsoft, Facebook, LinkedIn) to identify and capitalize on growth opportunities, boosting performance across the DTC/eCommerce portfolio.Team Leadership and Operational Excellence: - Directly managed a team of 5 and an overall team of 10-15 professionals, fostering a high-functioning team environment that led our largest eCommerce accounts. - Played a pivotal role in supporting the sales team on the agency's largest multi-channel eCommerce pitches and proposals

- Build campaign strategies, anticipate demands and manage all communication plans and projects with internal stakeholders for Social, Email, Search, Affiliate, Loyalty, Subscription and influencer digital campaigns- Leverage Salesforce Marketing Cloud to deliver high return, personalized cross channel communication and digital marketing experience- Collaborate with E-commerce, Brand Marketing, Analytics, Marketing Technology, Media &Sponsorship and other internal Marketing teams- Partner with Marketing Technology teams to represent business priorities and quantifyopportunities for investment and development- Maintain strategic relationships with Facebook, Google and other key platforms- Identify opportunities to improve efficiency across the digital marketing teams, bettermanage costs and achieve better outcomes across all vendors and programs- Measure the effectiveness of the digital marketing department and implementimprovements as required – heavy emphasis on the ability to interpret and organize data to drivedecisions and shape strategy.- Manage department to achieve targeted results and ensure timely and effective execution ofmarketing strategies, tactics and programs- Develop and drive test strategies, including A/B multi-variant testing, copy testing, and collaboratewith ecommerce for landing page optimization to ensure maximum response ratesOversee overall marketing technology and software usage, integrations, and workflows to maximize effectiveness

- Oversee daily operations for a 20-person team managing multi-million dollar Google and Microsoft Ads spend in paid search, contributing to sustained YoY growth over the last three fiscal years. - Manage channel sales partnerships with Google and Microsoft to achieve portfolio performance goals resulting in six-figure quarterly cash rebates for the agency and 95% client retention.- Collaborated with in-house ad tech team to create Quantum Pacing Tool, a Google Channel Sales award winning app, that has allowed the team to improve spend to budget variance from 40% to less than 10%.- Lead team during comprehensive overhaul to our internal ticketing system, transitioning from four outdated IO tools to Salesforce.

- Increase campaign performance and Google QBR rankings through training, health check initiatives and process management. - Ensure that all campaigns are following Google & Bing best practices. - Responsible for employee training, creating new training materials and maintaining the internal resources Wiki. - Communicate the success of our campaigns to sales and clients through case studies and beta test findings. - Assist the Director with quarterly employee reviews. - Contribute to quarterly AdWords & Bing partnership reporting. - Assist in managing vendor relationships. - Collaborate with the development team in managing and developing our proprietary search tools. - Manage a select list of campaigns on an as-needed basis.

Daily Campaign Management- Develop keyword lists and ad copy for search campaigns- Create new paid search campaigns (PPC, Display, and Mobile) utilizing various internal Web-based systems including Google AdWords & Bing Ad Center - QA campaigns before launching - Proactively make campaign and keyword optimization changes as needed - Budget management - Keyword Research - Competitive Analysis - Assess landing pages used in search engine marketing campaigns - Create campaign reports

- Executed cross-channel marketing strategies for SaaS and eCommerce clients through Facebook, Google and Microsoft paid search, programmatic display, and YouTube ads. - Improved internal lead generation volume and cost per lead by testing marketing channels and developing creative new sales funnels including webinars and online courses.

Focus: Analytics and Advertising support for enterprise level clientsClient Management - Demoing software to potential clients - Onboarding new clients - Training on how to gain insights from their data - Facebook ads consulting - Project management, day to day supportFacebook Advertising - Campaign set up - Deep audience profiling - Conversion optimizationInternal Process - Interviewing potential analysts - Training on general process and advertising techniques

Taught group and private lessons for players of all ages and ability.Coached CARA and USTA teams throughout the season and during the state tournaments.Trained under the head pro and President of Gonzo Tennis, Gonzo Garcia. Planned and co-organized the end of year tennis party with over 200 attendees and multiple sponsors.