- Developed a feature for an ad product to only target premium users in order to increase their average order values.

- Developed RPC for validation to prevent overbooking of an Ad product, involved consuming data from ETL via Kafka and storing it in MongoDB leading to prevention of gross overbooking of 1Cr+.- Created a cloning feature for ad creation, making the Ad creation process seamless, leading to 40% of the new bids to be cloned ones.- Simplified graphics upload and approval process when creating ads in bulk, moved from existing campaign level upload to an entry level, thus saving bandwidth of the design team and key account managers

Developed backend application, using Springboot, for making asset servicing self-serviceable for the client