Prathamesh Joshi Email & Phone Number

Mississauga, On, Ca

Toronto, Ontario, Canada

- Lead the monthly forecasting meeting for the subscription business with the leadership team - President, CFO and Business head. Built, modified and iterated a forecast model for subscription business with +/- 4% accuracy across months- Collaborated with the product team to analyze current and churned subscribers based on the app age, country tier and platform. The analysis helped marketing team design targeted offers that led to growth in annual and reactivated subscribers- Spearheaded cross department initiative to launch a writer facing monthly performance scorecard showcasing performance across various metrics. With the ability to view the entire funnel, from engaged readers to purchasers for a story, it addressed a long standing demand from creators and helped build trust with the creator community and increased writer satisfaction score- Provided consultation to the story marketing team to define, track & forecast performance against the OKR to grow engaged readers on focused stories. Developed a model to visualize the story lifecycle which enabled the team to estimate efforts & promotions required for each story. Additionally, the weekly KPI tracking & monthly forecast cadence enabled the team to measure efforts against performance and exceed FY22 target

- Designed a multivariate segmentation framework for no touch products targeted towards small and medium business (SMB) customers. Decisive pricing strategy for each segment helped margin & revenue improvement within six months of implementation- Implemented regional forex policy which plugged margin erosion by aligning cost & price with forex rate. Managed pricing proposals, sweet spot pricing, discount & margin analysis and promotional pricing for networking business in Asia Pacific- Conceptualized & delivered competitive pricing intelligence dashboard for SMB products to address lack of visibility issues faced by senior executives. The dashboard captured key performance indicators to comprehend competitiveness of HPE products in the market- Designed an analytical framework to recognize partners focused on SMB business by considering their ability to consistently deliver & grow the SMB business. Intensive strategic initiatives led to acquisition of new partners bringing an additional revenue

- Developed a new customer segmentation model to ensure effective mining of installed base accounts managed by inside sales reps (ISR). Targeted account information to reactivate these accounts brought an incremental pipeline in top 7 countries- Benchmarked distributor’s services performance to detect hardware products with higher services attach rate & products with scope for enhancement. An improvement in attach rate was achieved by providing focused training on low attach products- Developed a Total Addressable Market (TAM) estimation model for SMB customers to quantify TAM for all small companies in a country. A rich insight into the number of accounts and size aided country teams in defining effective territory & sales coverage models- Designed Quarterly Business Review (QBR) presentations for global 5 distributors by working with distribution leaders across the regions. The pack was a holistic & quantitative analysis of the distributor’s performance against standardized KPIs across geographies, partner tiers, product groups, focused products & various strategic programs

• Drove credit card business development, including product training, sales enablement and planning activities, through channel partners comprising of 50 sales executives.• Revamped partner commission structure to align with maturity stage of the partner instead of a standardized approach. This motivated new partners for higher achievement. • Acquired a new partner from competition and grew Citibank’s share of business for credit cards. • Analyzed reason for dipping approval rates. To solve this problem started direct deployment team which showed higher approval rates than telemarketing team. • Increased productivity of sales executives across channel partners . To achieve this, improved first time right ratio by analyzing the MIS to understand reject reasons which can be avoided. Additionally, trained the sales and backend team to ensure quality of sourcing, thus reducing cost of acquisition and increasing profits of vendors.

Bengaluru Area, India

• Analyze Remote Patient Monitoring market and articulate strategy for Wipro's offering.• Create a workflow for Complaint Management Process and articulate strategy for Wipro for same.

Pgdm, Marketing

Bachelor Of Engineering (Honors), Electronics And Telecommunication

Activities and Societies: Association of Electronics and Telecommunication Students [ASSETS]