• Strategic and self-driven professional with over 15 years of rich and extensive experience in Performance Marketing, Brand Management, Marketing Intelligence and Product Positioning• Performance Marketing: Improved business performance by leveraging market insights to influence strategic and tactical plans that delivered differentiated offerings to customers• Leadership: Created departmental vision that instilled in all levels of the department, which formed part of the business culture and supervised the business’s online brand marketing campaigns • Strategist: Developed and managed the business’s brand strategy as well as corresponded brand elements to maximize the brand’s equity through media planning, creative development, metrics, market research, and vendor management• Analytics: Established process for benchmarking the brand’s performance in various in order to ensure that campaigns are relevant and competitive• Conceived and implemented integrated marketing communication plans that maintained brand consistency, maximized effectiveness, met measurable objectives and executed customer relationship management strategy • Marketing Communication: Established best practice standards in product marketing, processes, agency management and creative teams to deliver integrated marketing strategies that drove increased sales