Prathamesh Parab Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Extended Jio Engage mini-games as a plug-n-play gamification suite to partner Jio platforms - JioMart, Ajio, MyJio Apps via SDK integrations for providing instant interactivity & improving key engagement user metrics.Introduced Loyalty as a concept on MyJio Super App for UPI payments via Task & Milestone Tracker to push P2P, P2M transactions & bill payments on the App. Built Games of Chance – Scratch Cards, Spin the Wheel, Jackpot Machine & Games of Skill – Word Search, Jumbled to improve user engagement & retention thereby improving traffic & monetization with more than 2Mn+ daily users.Optimized ad impressions (interstitial & video) and coupon distribution KPI’s to 1.5x by launching unique features within the engagements without major drop-offs via competitor bench-marking & user behavior analysis.Launched classic SCG's like Ludo & Tambola for incremental upgrades and exciting real-time rewards to offer a differentiated game play experience to the MyJio users. Together catering to 100k+ users on a daily basis with an avg. session time per user of 8+mins.

Mumbai Area, India

Conceptualised & managed the developments & deployments encompassing major aspects of digital platform deployments under Connected Stores ideology.Instrumental in delivering key capabilities - billing, promotions, coupons, catalogues, payments etc for the Drachma POS system currently active in 17k+ stores PAN India. Experienced in understanding retailer feedback & developing journeys & features for creating distinguished product offering.Ideated the Ushop Shopper Loyalty App in terms of scope of the platform, key capabilities & user experience to realize the intended business benefit for the Unipay Loyalty Program having 6 lac+ active shopper registrations.

Mumbai Area, India

Led requirements gathering & translation of business goals into tech developments for Humarashop - HUL's hyperlocal e-commerce platform for grocery ordering in 1000+ stores PAN India.Documented use cases via in-depth MRD-PRD’s on JIRA, created detailed user journey wireframes for development of platforms & capabilities using Agile methodologies, collaborated with cross-functional teams for deployment of releases via Confluence & tracked adoption & other metrics while providing post go-live support.Responsible for creating superior user friendly platforms for building shopper & retailer stickiness.

Mumbai Area, India

Instrumental in Affiliate Integrations with key Hotel OTA’s like MakemyTrip, Cleartrip, Booking.com, Yatra.com for building Just Dial’s own Meta Search model providing our users with best room-rates across affiliates. Negotiated hard on key metrics like commissions, cancellation charges, data-sharing & other contractual obligations.Managed to cut down the execution time of periodic auto-mapping & tagging process for Just Dial's hotel listings by approx. 35% per update via tweaking auto-match rule sets while maintaining an error rate under 0.5% both value & volume wise. Effectively employed Social Media Marketing for organic growth of 15% in transactions YoY with >1% margin denting.Periodically refreshing designs, enhancing UI for Web & Mobile platforms & adding more features/functionalities incorporating best-practices prevalent in the industryGetting hands-on experience in New Vertical Creation by negotiating TOT's & on-boarding other vendor partners for integrations on Just Dial to increase revenues.

Mumbai Area, India

Building 'Automobiles-Explore Cars' from scratch including conceptualization of key capabilities & functionalities, designing relevant wireframes, co-creating the interface designs as per the envisaged user-experience, development & deployment of the module & ensuring frequent updates on the platforms as per the launch calendar of the Indian automobile industry.Devising sourcing strategy for approx. 6000+ cars across brands, models & variants via various mediums such as official brand websites, blogs, news announcements etcShadowing seniors, gaining experiences across various verticals, co-working with the design, development, testing teams & exploring partnerships with established companies across various sectors for a mutually benefiting partnerships.

Mumbai Area, India

Managing day-to-day Category operations, Inventory management, & Sales tracking.Successfully managed the category PAN India (super + hypermarket formats) with revenues to the tune of 85 Cr. & achieved 15% Y-o-Y growth.Formulated strategic JBP's with KAM's for Brands like Philips, Eveready, 3M, ITC so as to improve Brand share through metrics like improved sales, MOQ fulfilment, fill rates commitment etc.Organized monthly GM Melas & Promotional events at de-growing stores by collaborating with the marketing team & nominating products, stock movement from DC's & getting discounts configured at store POSInstrumental in earning approx Rs.40 lacs for the category as Branding Income from brands like Joyo Plastics, ITC and VIP industries in lieu of End-Caps, Floor Displays & other Marketing tools

Bengaluru Area, India

Retail Leadership Program (RLP Batch- 2014)Undergone stints at Dry-DC, RPC & F&V-DC to fathom the depth & complexity of operations.Independently running a MORE Supermarket store (sales 40 lacs/month) as a Store Manager for 3 months as a part of Retail Operations stint.Spearheaded D-2-D Activities across Primary & Secondary Catchment areas for 4-supermarketsCollaborated with Regional Marketing for Auto-Announcements & Leaflet distributions in housing localities around the catchment areas

Mumbai Area, India

Project Title - Retail Audit for Distribution Expansion for Mattel BrandAudited 562 Toy stores across the Mumbai city to gauge the reach of incumbent Distributor serving Mattel.Identified 313 Potential stores where Mattel should go ahead & promote its low priced SKU's for boosting top-line nos.Created a Database of 58 Distributors (with contact details) for the purpose of Retail Expansion in near futureGathered insights on Market Trends & Impending Issues with Mattel's Product range & Distribution

Mumbai Area, India

Project Title - Minimize Market Returns on Bread StockFirst-hand experience of the entire process of Bread Manufacturing & PackagingAnalyzed Distribution Pattern of Bread (Mulund-Vikhroli) & found faults in the sameMinimized Market Returns on Bread Stock from 10.8 to 10.4 through Fishbone & Cause-Effect AnalysisStudied Marketing Strategies for Premium Breads (Yoga, Multifiber, Honey-Oats)

Master Of Business Administration (M.B.A.), Marketing, Distinction

Engineer'S Degree, Electronics, Distinction

Diploma (Msbte), Industrial Electronics, Distinction

High School, General Studies, Distinction