Roles & Responsibilities include:- Process Audit & Process Control, Team Management, Lead Generation, Market Research, Campaign Management, Process Optimization & Implementation.- Google Analytics Report Customization.- Google Webmaster.- Defining & Implementation of SEO/SEM/SMO/Content strategies.- Testing & Managing entire work done for the Projects.- Website & Competitor Analysis.- Site Architecture, Navigation, Page Layout, Content & Landing Page Recommendations to increase conversion ratio.- Strategic & Business Consulting to increase Traffic & Leads through Digital & Web Marketing.- Managing search marketing campaigns & Digital Media Planning and Buying.- Email/Newsletter Marketing.- Analytics & Reporting, ROI Marketing & Reputation Management.- Coordination with the Designers, Development, Sales & Research Team for Better Web Performance & Lead Generation.• PPC Management, • Web 2.0 Promotions, and Affiliate Marketing • Website - Maintenance, PHP, HTML, CSS, Flash advance Scripting , Java Script.• Video Marketing• Landing Page / Conversion Optimization (Google Analytics):• Brand Development

Responsible for activities such as; SEO, SEM, Email Marketing & Lead Generation•Website technical analysis.•Planning & strategy development for activities to boost leads (Organic & Paid) through targeted audience•Handling PPC search campaign & Display campaign•Daily monitoring adwords to improve performance in terms of clicks & conversion•Implementing strategies to improve quality score & cpc•Develop strategy for onpage & providing structured plan document for implementation•Website content analysis, page structure, page visibility, crawling, indexing & Loading time •Sitemap creation•Keyword research using google keyword planner•Analyzing site search•Creating offpage strategies to improve organic visibility through various search engine•Competitor backlink analysis through tools & webmaster•Website technical analysis that include broken links, analyzing canonical URLs, header status, user defined 404 page, site search

• Social Media Paid Advertising• Paid Press Releases• Lead Generate, Strategic Planning, Brand Development• Analysis & Reporting: Web Analytic, Stat counter, Social Media & Mobile Analytic• Landing Page Optimization & Marketing• Event-Based Marketing