Digital Marketing Analyst
Current- Working as a Web Analytics professional with Digital Marketing expertise excelling in Web Analytics tools - Adobe Omniture (SiteCatalyst), Core Metrics, Google Analytics, Web Trends, Customized BI Tools, Marketing.
- Planning Running Campaigns and setting up measurement/matrics – Reporting, KPI dashboard, ad hoc deep drives, predictive modeling, optimization and personalization.
- Identify key trends… Show more Working as a Web Analytics professional with Digital Marketing expertise excelling in Web Analytics tools - Adobe Omniture (SiteCatalyst), Core Metrics, Google Analytics, Web Trends.
- Identify key trends from web traffic data to recommend improvements to key business metrics/site experience work with business stakeholders, analyst and web development team to optimize the reporting and analytics.
- Creating a holistic dashboard by pulling data from different data source and websites for presentation to the senior management team.
- Provide consultative direction to the development team and enforce best practice and standards.