Prathyusha Rainigari, Mba Email & Phone Number

United States

• Overview - Led the digital team in building B2B & B2C mobile application for California closets. Direct report under the Director of Web & Digital Strategy. Presented monthly progress reports to the CTO.
• Led a cross-functional team of 15+, including product managers, developers, and UX designers, to drive strategic initiatives integrated with POS for B2B and B2B mobile applications across North America.
• Pioneered AI-driven personalized product recommendations, increasing average order value by 20% and conversion rates by 15%, surpassing industry averages.
• Introduced offline browsing capabilities for regions with poor internet (e.g., Colorado, West Virginia), leading to a 10% increase in customer acquisition and 15% boost in retention.
• Achieved a 20% increase in daily and monthly active users (DAU/MAU) through app layout improvements, personalized search functionality, and UX enhancements, resulting in a 10-point increase in Net Promoter Score (NPS).
• Collaborated with marketing and sales teams to drive a 30% increase in sales of budget-friendly products, aligning product improvements with user feedback and market demand, contributing to a 12% YoY revenue growth.

• Led the strategy & content management team in accelerating the growth of early-stage startups. Collaborated with the technology team in the launch of website Direct report to the CEO.Results 1. Launch strategy for 10.
• Led cross-functional teams across the U.S. and India, developed a subscription-based platform. Successfully managed time zone differences and remote collaboration, resulting in a 15% reduction in time-to-market.
• Developed and executed a multi-channel go-to-market strategy, leveraging email marketing, SEO, and sustainability partnerships, driving 30% revenue growth for 10 sustainability startups within six months.
• Led competitor and market analysis, prioritizing high-growth market segments and driving a 25% increase in customer acquisition through tailored product offerings.
• Built a database of 500+ mental health startups, driving a 20% increase in customer acquisition through tailored product offerings. Conducted extensive market research to align the platform with industry needs.

São Paulo, Brazil

• Overview & Result Led GTM strategy to provide customized go-to-market solutions for Embraer’s global LMS software used to train pilots across US, Europe & Africa. Proposed phased launch over 6 months, projected revenue.
• Led the design and execution of a phased go-to-market plan for a $200M e-learning platform (LMS) for pilot training, collaborating with engineering, marketing, and regulatory teams across Europe and Asia.
• Tapped into the growing demand for remote pilot training, projecting 12% top-line growth in the EU and 35% global growth through market expansion.
• Implemented a phased rollout across 15 countries to minimize risks and ensure feature stability, focusing on customer needs and regulatory compliance to capture 10% of the European e-learning market.

Washington D.C. Metro Area

Teaching Assistant - Applied Product Management - evaluated project reports & papers.Clubs - Georgetown Women in Business

Virginia, United States

Overview & Result 1. Conducted market research, KPI and metric analysis to develop a go-to-market strategy for 4 startups in the sustainable energy & technology space.2. Conducted product pricing experiments & financial projections for these companies.

Hyderabad Area, India

• Overview – Identified $10 Billion market opportunity in the healthcare tourism industry. Built a global startup that eased patient travel for dental treatment to India. Built partnerships with hospitals in UAE, South.
• Strategy & Vision - Defined and executed overall strategy and vision, drove business growth from concept to launch & expansion.
• Team building & leadership - Recruited and managed and inspired the core team
• Operations - Handled day-to-day operations, including organizational processes establishment, financial management and legal issues.
• Market research & Go-to-market - Conducted market research to identify opportunities and developed a GTM strategy.
• Marketing and sales - Led marketing to acquire customers, build partnerships and establish brand presence.

• Led a team in healthcare market analysis of oral cancers.
• Analyzed healthcare data of 2M individuals to figure out the reasons for increase cases of oral cancer in young individuals.
• Proposed data insights led to policy changes affecting 60K individuals.
• Seamless collaboration with the senior management and business leaders involved in the project.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Dental Surgery

M.S Techprenuership, Entrepreneurship/Entrepreneurial Studies