Pratibha . Email & Phone Number

As a Performance Marketer, I will play a pivotal role in driving the growth of your business by developing and executing performance-driven marketing strategies. I will be responsible for managing digital advertising campaigns, optimizing conversion funnels, and analyzing data to maximize ROI. I have data-driven mindset, strong analytical skills, and expertise in digital marketing channels.Digital Advertising Campaigns:• Develop, execute, and optimize digital advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and other relevant channels.• Manage budgets, bid strategies, and ad creatives to ensure cost-effective acquisition of leads or customers.• Conduct A/B testing to refine ad copy, creatives, and landing pages for optimal Rate Optimization.• Analyze website traffic and user behavior to identify opportunities for improving conversion rates.• Collaborate with the development team to implement CRO strategies, landing page optimizations, and user experience enhancements.Data Analysis And Reporting:• Analyze metrics to optimize user acquisition and retention.• Monitor and analyze key performance metrics, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and other relevant KPIs.• Generate regular performance reports and provide actionable insights to optimize marketing strategies.Keyword And Market Research:• Conduct keyword research and competitor analysis to identify growth opportunities and stay ahead of market trends.• Stay up-to-date with industry best practices and emerging trends in digital and Cross-Functional Support.• Work closely with the creative team to develop ad creatives that align with marketing goals.• Collaborate with the content team to ensure landing pages and website content are optimized for conversions.• Coordinate with other marketing teams to maintain brand consistency and alignment across campaigns.Budget Management:• Manage the performance marketing budget effectively and allocate resources based on campaign priorities and ROI.Testing And Experimentation:• Continuously test and experiment with new advertising channels, ad formats, and targeting options to drive growth.• Email Marketing• Content Creation & Management • SEO. SMM• AppsFlyer• ASO (App Store Optimization)• ORM (Online Reputation Management)• Creative Designs (Adobe Photoshop & CorelDRAW)• HTML, CSS, WordPress, Website Management• Understanding of UX/UI• Google Tag Manager• Data Analysis and Reporting (on a daily/weekly/monthly/yearly basis)