Pratik Ghosh writes about the startup world with special emphasis on companies involved in agritech, clean energy, healthcare, waste management, assistive tech and water and sanitation. He had been a journalist for 20 years before joining Social Alpha. An alumni of IIM Indore, he completed the Executive Program in Branding and Advertising, which teaches strategic thinking for brands, and how to create powerful communication that sets a brand apart. He has an in-depth understanding of planning and executing effective advertising campaigns, which are the key to attracting and retaining customers.