In my role as a Social Media Project Manager at dau Agency, I handle end-to-end content management and client coordination to drive impactful social media strategies. My day-to-day tasks include generating and researching creative ideas, approving content and copy, and collaborating closely with the design team to ensure high-quality, engaging visuals—often providing design references to align with campaign objectives. Once content is finalized, I manage client approvals, schedule or post across platforms, and work with the paid media team to leverage these assets in campaigns.Key Responsibilities:- Serve as the primary point of contact, ensuring alignment on social media deliverables.- Analyze growth metrics, share weekly dashboards, and provide monthly PowerPoint reports.- Develop creative ideas and engaging content that resonates with target audiences.- Manage video content creation, including script approvals.- Assist the BD team with preparation of pitch presentations for prospective clients.- Oversee the timely posting of content across all social media platforms.

- Increased overall campaign reach by 18% by staying up-to-date with changing social media algorithms. - Managed meme and influencer campaigns for both generic and regional brands.- Formulated an automation strategy, streamlining internal processes for reach out, campaign execution, and post-campaign reporting.- Used Google Sheets and Conditional formatting to analyze large datasets and extract insights.- Contributed to the strategic planning process by working with the marketing team.

- Analyzed data and identified an opportunity to increase client conversion by 8%.- Used Google Sheets OFFSET function to transpose data and extract it into easy-to-read charts, diagrams, and presentations.- Created reports and presentations that used real-world data to show potential marketplaces.

- Analysed and applied digital marketing tactics to achieve excellent SERPs results. - Creating creative in the form of articles and posters.

- Research and shortlisting targeted vendors, and creating detail report