• Developed and led concept-to-launch consulting projects for D2C startups across various FMCG segments, including soaps, foods, snacks, skincare, and feminine care.• Formulated scalable business models along with Go-to-Market (GTM), pricing & growth strategies• Collaborated on new product development, established business processes, & trained cross-functional teams • Built e-commerce channels for clients, set up sales operations & training to optimize performance

Business Leadership & Brand Strategy• Led the conceptualization & launch of NutraSphere, a D2C FMCG brand specializing in functional foods & beverages with natural active ingredient blends• Developed & executed NutraSphere’s business strategy, Go-to-Market (GTM), & positioning, transitioning from a pre-COVID expert recommendation model to an online-first D2C brand post-COVID• Led brand identity creation through market research & drove 40% growth in first-time purchases with trial SKUs and bundlesMarketing Strategy• Built a Pan-India referral network of 250+ nutrition experts, achieving 85% monthly activation, driving lead generation• Built NutraSphere’s e-commerce presence & website, optimizing customer experience & boosting ROI from 0.8x to 3-3.5x on limited PPC budgets• Increased AOV by 2-2.5x on Amazon & website through bundling & dynamic pricing strategies• Drove 32% Y-O-Y growth in repeat customers through up-sell, cross-sell & WhatsApp campaigns• Improved user engagement, leading to 30% organic growth in website traffic by introducing chatbots & optimizing layouts.• Managed NutraSphere’s online & offline distribution channels, achieving consistent ranking in Amazon’s Top 20 and Amazon’s Choice awardOperational Leadership• Developed SOPs for the value chain, reducing out-of-stock rates from 65% to 3% by optimizing demand forecasting and production schedules.• Improved SEO and catalog management, making NutraSphere’s soups rank #3 on Amazon organic search.• Directed operations across cross-functional teams, ensuring smooth execution in product development, logistics, finance, and compliance.• Built strong vendor relationships with manufacturers and channel partners.

Value Proposition & Strategic SynergiesAs part of Tata Group Chairman’s Strategic Initiatives, drove group synergies across Tata Financial Services companies.• Developed two regulatory-compliant value propositions focused on product and customer synergies to maximize share of wallet within the Tata Ecosystem.• Co-developed a unified offline distribution network and an online platform for Tata FS, modeling governance frameworks to manage both initiatives at the Group and company levelsPhase 1: Building Offline Channel Partner Synergies• Leveraged Tata’s brand strength and trust to build a unified value proposition for channel partners, developing loyalty and engagement programs.• Engaged 750+ DSAs, IFAs, and insurance agents, integrating them into the unified distribution network.• Led a Pan-India pilot that achieved 75% activation, generating monthly partner logins and ₹4.5 Cr in corporate logins within 3 months.• Project success led to the decision to create an 'Alternate Business Channel', focused on cross-sell and up-sell KPIs across Tata FS companiesPhase 2: Digital Strategy & Innovation Synergies• Built a digital FS product portfolio, including unique bundles like pet and flood insurance.• Devised a SEBI, IRDA, and RBI-compliant business model and value proposition, ensuring data security and streamlined frameworks.• Developed regulatory-compliant customer nudges, push notifications, and email notifications to enhance customer engagement and increase purchase intent.• POC for project implementation in collaboration with PwC and TCS for the digital platform.

• Led & executed strategic initiatives liaising with cross-functional teams• Co-developed skill-building and training programs, as part of channel development initiatives, leveraging associations with entrepreneurship institutes

• Drafted agency briefs after understanding client requirements• Brainstormed ideas & presented campaigns to clients• Developed a Rebranding strategies, including new brand positioning, identity, packaging, signage, tagline and communication • Designed 360 degree marketing campaigns for sports events, agency pitches, formulated new positioning statements

Coordinated and implemented sales strategies, incentive schemes, and provided support to channel elements to regulate sales and improve distribution.Involved in network expansion activities to convert high turnover distributors to sole distributors by identifying new retailers and distributors to expand the channel penetration in the designated area.