I am an experienced marketing professional with a proven track record of driving business growth across multiple industries, including Building Materials and Travel & Tourism. Over the years, I have honed my expertise in brand development, product marketing, event management, and creative design consultation. My ability to conceptualize and execute marketing strategies that enhance brand visibility and foster customer loyalty has allowed me to consistently deliver high-impact results.In my role as a Marketing Consultant at Travel World, I have successfully managed multi-channel marketing campaigns and developed niche markets, such as LTC packages for government employees. I am adept at leveraging digital tools like Google Ads and Facebook Ads to generate leads, optimize ROI, and increase customer engagement. I also launched a website (www.ltcbharat.com) and developed a strong brand presence in the travel and tourism sector.Prior to this, I spearheaded brand-building initiatives at UltraTech Cement, managing large-scale marketing campaigns and product launches across North India. My ability to engage internal and external stakeholders and execute event-driven strategies helped strengthen the brand’s position in the market and drove customer loyalty.At Hindware, I led product launches, developed creative marketing assets, and executed successful product catalog and design strategies. My role involved collaborating with cross-functional teams, managing vendor relationships, and driving in-store branding initiatives. I ensured the launch of visually compelling and market-aligned packaging and product collateral, which helped elevate the brand’s competitive edge.With an MBA in Marketing & International Business and a certification in Digital Marketing & Analytics, I bring both strategic insight and hands-on experience. I am now seeking new opportunities where I can contribute to marketing strategy development, product launches, and customer engagement to drive business growth.
Travel World
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Marketing SpecialistTravel World Apr 2019 - PresentDelhi, India
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Marketing AdvertisingUltratech Cement Jan 2017 - Apr 2019New Delhi Area, India- Planning and Supervision of BTL Marketing Plans - Budget Management and planned expenditure all over North Zone (India)- Handling distribution network of dealers; Building & development of various marketing properties such as UKS (influencer segment- Mason/Shilpkar’s), KKB (retailer network)- All Loyalty programs have been delivered from transactional relationship to emotional engagement- Created communication engagement program which resulted in approx. 1.2cr of messages per month- Redesigned Engagement Program with Network for their Annual Felicitation Program (Abhinandan Awards)- Redesigned Employee Engagement Programs with HR team for employee motivation and peer learning sessions (Base Camps)- Product launches such as Super cement and Weather Plus in selected markets and support extended to sales team to achieve the sales plan- Developed Marketing strategy of Newly Acquired Brand Jaypee Cement into UltraTech cement- Competition study and developed properties and plans to counter the competition in the market- Designing and coordination of various brand communication elements, with a strategy to reinforce the brand values and create recall value -
Senior Marketing ExecutiveHsil Ltd. Aug 2016 - Jan 2017Gurgaon, India -
Marketing TraineeHsil Ltd. May 2015 - Jan 2017Gurgaon, India
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Digital Marketing InternCreative Neurons Apr 2014 - Jun 2014Gurgaon, IndiaWas involved in promoting their NGO i.e. RWT as well as College Of Digital Marketing, digitally viaSocial Media MarketingEmail MarketingContent MarketingBookmarkings and Postings and Reviews
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InternBennett Coleman And Co. Ltd. (Times Group) May 2012 - Jul 2012I was a research intern at Times Group, holding research for very famous 3 magazines i.e. Femina (Hindi & English) & Filmfare (English).The entire journey went by discussing various issues of the sellers of the magazines and also acting as one of the important mode of communication for them to the organization. -
InternHdfc Life May 2011 - Jul 2011
Pratika Gupta Education Details
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Digital Marketing And Analytics -
Marketing And International Business -
Ahlcon Public School, Mayur Vihar, New Delhi-110091Commerce With Maths
Frequently Asked Questions about Pratika Gupta
What company does Pratika Gupta work for?
Pratika Gupta works for Travel World
What is Pratika Gupta's role at the current company?
Pratika Gupta's current role is Marketing Strategist | Brand Development | Loyalty Programs Architect | Travel & Cement Industry Professional | Seeking opportunity in India.
What schools did Pratika Gupta attend?
Pratika Gupta attended Indian School Of Business, Fortune Institute Of International Business, Ahlcon Public School, Mayur Vihar, New Delhi-110091.
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Pratika Gupta
Hr Manager | Teemgenie Labs | Mba - Gold Medalist For Best Academic Performance | Iilm UniversityPune -
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