Darjeeling Connection creates and curates a wide range of products - from heritage crafts, to lifestyle and personal accents, all-natural pure-source artisanal food products, handicrafts, to authentic curios and keepsakes - all from the Himalayan mountains.“The pristine vistas, the unique taste and smells, the rich history, and the multi-origin people of mixed ethnicity and cultural traditions that have coalesced to create a beautiful vibrant culture - all these come together to create… Show more Darjeeling Connection creates and curates a wide range of products - from heritage crafts, to lifestyle and personal accents, all-natural pure-source artisanal food products, handicrafts, to authentic curios and keepsakes - all from the Himalayan mountains.“The pristine vistas, the unique taste and smells, the rich history, and the multi-origin people of mixed ethnicity and cultural traditions that have coalesced to create a beautiful vibrant culture - all these come together to create the truly unique mountain way of life. And our brand represents and reflects this culture”.We aim to promote cultural traditions and modern craft and to help revive heritage craft.We believe in conscious living and helping impact lives.Darjeeling Connection operates as:- An online D2C curated sales platform for products from the Himalaya & North-east Region (NER)- A brand with its own line of authentic products- An organised brand that creates India-made local-inspired souvenirs for the region- An enabler that helps revive heritage craft - A thoughtful process to work with naturally available sustainable materials – nettle, hemp, bamboo Show less

• Marketing Head for the business across category verticals - Responsible for the profitability of the Home Video & Music divisions- License management of leading Movie Studios & Music labels – Warner Bros., Walt Disney, Sony Music, Saregama & 15+ content labels - Renewal of license• Leading the product marketing across marketing mix - Manage the creative, PR & Media Agencies - Leading the PR & Digital communication… Show more • Marketing Head for the business across category verticals - Responsible for the profitability of the Home Video & Music divisions- License management of leading Movie Studios & Music labels – Warner Bros., Walt Disney, Sony Music, Saregama & 15+ content labels - Renewal of license• Leading the product marketing across marketing mix - Manage the creative, PR & Media Agencies - Leading the PR & Digital communication strategy - Manage the business interface with the consumer through Social Media Marketing platforms - Build a loyalty club for consumers • Business development - Acquisition of content for home video distribution & marketing • Ensure market share growth Show less

• Studio Head of Business – Warner Home Video - Responsible for the profitability of the Studio - Set up processes, business plans & sales strategy for the Studio - Responsible for acquisition & renewal of license and being the prime interface with the Studio• Marketing controller for all marketing initiatives across Studios represented by Reliance Home Video: Warner Home Video, Universal Pictures International BV, Paramount Home Entertainment Global & Dream Works… Show more • Studio Head of Business – Warner Home Video - Responsible for the profitability of the Studio - Set up processes, business plans & sales strategy for the Studio - Responsible for acquisition & renewal of license and being the prime interface with the Studio• Marketing controller for all marketing initiatives across Studios represented by Reliance Home Video: Warner Home Video, Universal Pictures International BV, Paramount Home Entertainment Global & Dream Works Animation SKG- Responsible for drawing up & execution of marketing calendar across Studios – involves pan-Studio initiatives – monthly calendars, newsletters, content brochures, promotions, collaterals, catalogue branding & revival, Retailer tie-ups, information to Press, any marketing communication, third-party tie-ups, marketing innovations, website traffic• Brand SPOC for Reliance Home Video- Ensure brand identity adherence in all communication Show less

Studio Head - Universal & DreamWorks - Responsible for the profitability of Studios UPI BV & DreamWorks- Planning, strategizing & execution of product creation (presentation, look & feel), distribution & marketing programmes- Promoting products extensively through 360 degree marketing tools – to strengthen the “pull” to the product- Liaising with the distribution & sales network in order to leverage sales – to “push the product”- Looking-out for acquiring viable content… Show more Studio Head - Universal & DreamWorks - Responsible for the profitability of Studios UPI BV & DreamWorks- Planning, strategizing & execution of product creation (presentation, look & feel), distribution & marketing programmes- Promoting products extensively through 360 degree marketing tools – to strengthen the “pull” to the product- Liaising with the distribution & sales network in order to leverage sales – to “push the product”- Looking-out for acquiring viable content from other content-providers Show less

Responsible for strategizing, creating & executing all marketing communication and promotional exercises undertaken for Planet M with the underlying objective of selling the Store as a unique lifestyle experience to the target audience - Planned & implemented promotions & events across stores, which involved liaisoning with music companies, artistes, media and the creative team- Effective media communication – maintaining media relations to leverage all marketing… Show more Responsible for strategizing, creating & executing all marketing communication and promotional exercises undertaken for Planet M with the underlying objective of selling the Store as a unique lifestyle experience to the target audience - Planned & implemented promotions & events across stores, which involved liaisoning with music companies, artistes, media and the creative team- Effective media communication – maintaining media relations to leverage all marketing activities: store launches, celebrity visits, workshops, promotions – while maintaining strict editorial standards- Provided customer satisfaction and kindled customer excitement with the customer loyalty programme – customer database management & striking key alliances for the customer- Looked at all aspects of brand communication - Handled all aspects of a new store launch- Implemented research & analysis measures to always offer the best to the customer Show less