Pratik Ganatra Email & Phone Number

Mississauga, On, Ca

Canada

Reporting to the Director of Marketing, responsible for managing and facilitating the operation of Nissan Canada's Marketing planning, reporting and budget processes as well as supporting the activities necessary to achieve the departmental objectives.1. Strategic Marketing Planning:- Develop and execute comprehensive marketing plans aligned with corporate objectives.- Ensure strategic alignment and efficiency in decision-making.2. Business Analysis and Insights:- Conduct in-depth business analysis to identify growth opportunities and challenges.- Provide actionable insights to guide strategic decision-making.3. Process Governance:- Establish and maintain effective governance processes for marketing operations.- Ensure compliance with internal protocols and industry standards.4. Special Marketing Projects:- Lead and oversee the execution of special marketing projects.- Collaborate cross-functionally to ensure successful project implementation.5. Cross-Functional Collaboration:- Facilitate collaboration among cross-functional teams.- Ensure seamless integration of marketing plans with overall business strategies.

Canada

Responsible for managing and maintaining the Nissan and Infiniti National Market Representation Plan, ensuring its effective implementation and adherence to strategic objectives. Additionally, developing a forward-looking strategic outlook for future network plans to drive growth and maximize market representation.Leading the development of business models and frameworks for new and existing Nissan programs, with a focus on regional deployment. These initiatives aimed to enhance operational efficiency, drive profitability, and align with the overall business strategy.Execute national, regional, and local market representation strategies, encompassing a comprehensive analysis of the network's future state. This includes exploring alternate retail formats, evaluating business cases, assessing retail agreement implications, considering legal implications, and determining the applicability of e-commerce solutions.Conduct in-depth research and analysis of existing markets, evaluating their performance and identifying opportunities for sales and service improvements. Utilized these insights to develop actionable recommendations and drive continuous enhancements in customer experience and satisfaction.

Canada

Responsible for managing and maintaining Nissan and INFINITI National Market Representation Plan and developing strategic plans for future network structure. Supports Senior Manager, Dealer Network Development in planning, developing and implementing NCI’s National Market Representation strategy and its deployment.

India

Responsible for collaborating with the Risk Assurance leader for Automotive to define and implement the overall strategic direction for the automotive retail practice. This involved developing commercial programs, digital solutions, and leading business development initiatives tailored to sector-focused clients.Oversaw the successful management of 20+ projects focused on network development, sales and operations planning, and retail operations improvement for global automotive clients. Leveraged business acumen, digital tools, and technology-enabled solutions to effectively address business challenges and drive competitive advantage.Provided valuable support to the Partner and Directors by contributing to the creation of business cases, crafting proposals, and offering insights on potential solutions and activities related to the project pipeline. Actively participated in the development of digital and technology-enabled solutions to pursue medium-to long-term opportunities.Spearheaded the development of a digital solution for retailers associated with a premium car manufacturer, enabling them to assess the impact of COVID-19 on their network operations. Leveraging digital platforms, conducted remote reviews for 40 retailers during the lockdown period. This initiative resulted in a notable 30% cost reduction and a 25% improvement in project timelines.Demonstrated exceptional leadership skills by recruiting and training a team of 30 consultants for a large-scale sales and operations program aimed at a prominent automotive client. The team successfully identified operational gaps contributing to a 30% revenue loss and devised actionable recommendations for process improvement. Utilizing advanced Data Analytics tools such as Power BI and QlikView, we effectively analyzed data to drive insights and enhance decision-making.

India

Reported directly to the Managing Director and provided automotive subject-matter expertise. Supported workstreams in executing engagement activities, including interacting with C-suite executives to build long-term business relationships and drive business development initiatives.Conducted a data-driven operational diagnostic for the end-to-end retail value chain of a leading passenger car OEM with over 90 retailers. The project successfully identified strategic process gaps, resulting in a ~15% increase in sales efficiency and a ~23% improvement in aftersales.Prepared and released white papers, point of view documents, and thought leadership articles on sector-focused solutions. Collaborated on a published article for the esteemed monthly journal of the Federation of Automobile Dealership Association (FADA).Conducted primary and secondary research to identify risk exposures that could significantly disrupt retail operations, sales processes, and customer experience for sector-focused clients.

India

Reported to the General Manager, Zonal Sales (West) as well as National Head for S&OP, overseeing critical business planning, forecasting, and allocation activities. Responsible for enabling a network of 65 retailers, with an annual volume exceeding 60,000 vehicles, to achieve sales and market share objectives.Spearheaded the implementation of data analytics in demand and supply planning, forecasting, and sales and inventory reporting activities. This data-driven approach significantly contributed to a 4% improvement in market share, driving growth and enhancing strategic decision-making.Proactively developed and executed retail incentive programs aimed at positively influencing dealers and sales teams. These initiatives led to a notable rank improvement within the zone, motivating and aligning stakeholders toward achieving common objectives.Provided valuable support to the marketing teams by conducting competitive intelligence, feature comparison, demand forecasting, and customer segmentation analyses. Leveraging these insights, collaborated in the development of brand strategies and sector-specific marketing plans and communications, fostering effective market positioning and customer engagement.

India

Reported to the DGM, Institutional Sales, and successfully managed corporate, fleet, and government sales for a network of 12 retailers. Oversaw an annual volume of 6000+ vehicles and maintained relationships with 150+ key B2B accounts.Demonstrated strong leadership in Key Account Management and Business Development, focusing on corporate clients, Central Government and State Government entities, and major players in the shared mobility space such as Uber, Ola, and Meru.Proactively built a robust corporate sales pipeline for the region, securing over 70 new priority accounts in industries such as Energy, Utilities, Manufacturing, and Mining. These efforts resulted in a remarkable 27% growth in sales volumes, driving revenue and market share expansion.Led the successful implementation of the Government e-Marketplace (GeM) by providing on-the-job training and coaching to retailer sales teams. This initiative digitized sales operations and streamlined the procurement of vehicles by Government departments and Public Sector Companies.Took ownership of designing and executing tactical marketing and incentive programs specifically tailored to engage key accounts. These initiatives fostered strong relationships, enhanced customer satisfaction, and contributed to business growth.

India

Reported to the DGM, Regional Sales, and held responsibility for overseeing dealer sales operations, implementing regional marketing initiatives, achieving key performance indicators (KPIs), and providing consulting support to assigned dealers. Managed a dealer network with a volume of 1500+ vehicles.Implemented above-the-line (ATL) and below-the-line (BTL) campaigns to generate targeted leads for the product range within the territory. Monitored and actively improved the conversion rate of these leads into retail sales, ensuring effective lead management and maximizing sales opportunities.Successfully drove consistent achievement of retail and wholesale targets through collaborative dealer management approach. Maintained a focus on year-on-year (YoY) market share growth, enhancing brand presence and competitiveness in the market.Conducted comprehensive sales acumen training sessions and regularly reviewed sales data and performance to identify areas of improvement for dealer and dealer teams. Collaborated with dealers to develop tailored strategies for pursuing target markets, resulting in increased sales effectiveness and the achievement of financial goals.Implemented communication programs utilizing sales drivers and value drivers to deliver a consistent brand presence in the market. These initiatives generated a robust sales pipeline, supporting the achievement of sales targets and ensuring that dealers met volume, financial, and profitability goals.

Masters In Business Management (Post Graduate Diploma), Marketing And Finance

Bachelor Of Science (B.Sc.), Mathematics