Growth -- Successfully managed diverse acquisition channels at Learnsignal with annual spends exceeding €1 million, including Paid Search, Paid Social, Organic (SEO/Blogs), Media buying, Youtube, and Influencers.- Developed innovative strategies resulting in a notable 20% year-over-year increase in leads, emphasizing quality and engagement to drive revenue growth.- Took ownership of the entire User Lifecycle, ensuring seamless transitions ultimately leading to higher sales close rates and higher retention.- Formulated and implemented an effective Organic Traffic strategy, resulting in a significant 24% year-over-year improvement.- Utilised data trends and conducted extensive experimentation to enhance user onboarding, improve retention, and upsell products.- Led a team of 6, collaborating with stakeholders to ensure timely project delivery and consistently optimized campaigns.- Successfully implemented 'Remarketing' and 'Similar Audience' strategies, resulting in a 38% reduction in the Cost per Lead on Google ads.Product and Business Strategy -- Owned the product roadmap for initiatives like the website, blogs, landing pages, resource pages, etc.- Focussed on customer expectation, market research, competitive analysis and benchmarking to help define new features- Identified new products for acquisition and built them to address their needs (Eg. Webinars, content pages, etc.), helping in achieving the revenue targetsProduct Management -- Helped in rebuilding the entire acquisition and engagement platforms, defining product specifications using wireframes, flow diagrams and PRDs- Laid down product requirements via user stories and also managed channels for collecting customer feedback- Worked closely with the Business team to develop core product messaging and positioning of programs, supporting the global customer base- Analysed the performance of product features and identified areas that would need improvement

I led the setup of the CLM (Customer Lifecycle Management) tool MoEngageSome key retention stats (since the time I joined till today) - Product adoption has increased from 45% to 80% - The DAU/MAU ratio has improved from 17% to 30% - Day 7 retention is twice as much (37 %) as it was earlier - Average session duration has doubled - The average number of sessions per user per day has increased by 200%I was able to achieve these numbers by employing a detailed communication framework, using multiple channels like Push notifications, SMS, Email, Retargeting, WhatsApp Business, drip campaigns, etc.Assisted in running Paid Search and Paid Social campaignsI was also involved in setting up the CRM (Customer Relationship Management) tool HubSpot for LEAD School. In the process, I got to work closely with the Sales and Customer Support teams. Made extensive use of HubSpot to -- Create workflows and drip marketing campaigns- Create landing pages, blogs, forms, etc.- Monitor ad performance- Manage the sales pipeline- Report buildingHelped improve the NPS from 38 to 61 - Worked closely with cross-functional teams to achieve thisOther lead generation campaigns: Drip marketing, Webinars, etc.I setup SMS gateway, IVR, Email marketing, WhatsApp Business APIs for LEAD. Managed all integrations and automations as well.Website designing: Helped in building https://www.leadschool.inManage Google Play Console: App listing, App Store Optimization, App Ratings - Ran campaigns to improve the ratings from 3.4/5 to 4.1/5Worked on data platforms like Google Analytics, MixPanel, Tableau, Kibana.

Ideation - Part of the core team of Yonomy, an engagement based earning app with 3,00,000+ downloads. Preparing frameworks for New Product Development (from market research to introducing the product in the market) and executing them.Digital Marketing - SEO/SEM, budgeting, planning and executing online marketing Campaigns across Social Media platforms (Google Ads, FB Ads), via Youtubers and bloggers, etc.Marketing - Responsible for preparing marketing decks and pitched to companies for tie-ups, resulting in co-branding opportunities, low-touch engagement, etc.User Engagement and Retention - Leading a team of content creators, data analysts and operations managers to achieve consistent user engagement. Strategizing various techniques to improve User retention.Communication & Data Studies - Planning in-app communications for improving number of user sessions, DAU, session lengths Implementing Emailer campaigns using platforms like MailChimp, Sendinblue, etc. and SMS campaigns via SMShorizon, SMSgupshup, etc.Using tools like Google Analytics, Flurry, Fabric, Mix-panel, constantly keeping tabs on user engagement and make changes depending on the observed trends