Pratik Kachliya - Digital Marketing Professional Email & Phone Number

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Highly experienced and motivated Search & Content Arbitrage Media Buying Specialist who understands and adapts to the trends of the ever-changing market. 5 years of experience in CPC and CPA advertising on Google Search & Display Network, Facebook Ads. Takes pride in strong work ethic developed by working 10+ years in Digital Media.My Expertise in a Few Words,#Media_Buying_In_Social_Platforms#Ad_Creation_For_Social_Campaigns #SEO_Content_Strategy#SEM#SEM_Campaign_Management#SEO

Mumbai, Maharashtra, India

* As a SEM analyst my primary responsibility is to optimize campaigns and implement plans todrive maximum ROI to the client's campaigns. Also, make continuous changes to satisfyclient expectations for various performance metrics such as high click-through rate, costper click and cost per lead.* Regularly monitoring & optimizing to improve quality reduce cost & ensure that thecampaigns meet the business objective.* Assigning tasks to team members and ensuring timely execution of activities to achieveteam targets by resolving the client queries pertaining to the performance of thecampaign.* Training new joiners and helping them know the process and system thoroughly.* Troubleshooting performance issues using digital advertising best practices while creatingnew, innovative solutions to technical issues.* Maximized strategic approaches by keeping close eye on performance and makingappropriate adjustments.* Produced and submitted weekly reports outlining progress against KPI objectives.* Performed in-depth competitor reviews to check competitor activities with ad placement,keyword use, placement bids and landing pages.* Identified appropriate KPIs and reported key metrics from digital campaigns.* Created content strategies for digital media.

Mumbai, Maharashtra, India

Website Analysis* Managed more than 20 projects at a time* Keyword Research – Used programs such as Google Adwords Keyword Tool.* On Page Optimization – Title Tags, Meta Tags, Heading Tags, Alt Tags & Content Optimization.* Off Page Optimization – One, Two & Three Way Link Exchange, Directory Submission, Social Bookmarking, Article Submission, Blog Submission, Press Release Submission, Video Submission, Blog Commenting, Yahoo Answers.* Tools – Used tools such as Ahref, Copyscape, SEO Quake & SEO Moz* Competitor Website Analysis - Viewing top competitor websites for target keywords. Checking optimization techniques adapted, analyzing backlinks and outbound links and strategies applied to gain traffic.* XML Sitemap, Robots.txt, Google Verification & Google Analytics Code.* Google Places & Yahoo Local Business Listing* Have experience working on different sites from different niches and industries such as Dentist, E-Commerce, Internet Marketing, Law etc.* Weekly and Monthly SEO report for clients.* Interaction with clients from US, UK.* Sales Call Interaction (For Technical Queries)