Pratik Shukla Email and Phone Number

Working on key business initiatives, currently handling product management for sales & device platform, envisaging innovative capabilities to improve sales channel efficiency & bring transparency. I have also done project management of key projects, was part of the team managing Handset & SIM distribution under Chhatisgarh Sanchar Kranti Yojna (SKY Project) to 3 Mn users. I have managed operations & designed Go-to-market for College WiFi Program in 10 states.

Portfolio : New Products & Capabilities – Mobile Internet Key Responsibilities: • Identify new areas for driving revenue & usage through new products & tie-up• Launch of New Products & Capabilities based on strategic & tactical requirements• Initiate and manage tie-up with new partners• Successfully launched the first of its kind Twitter Customer Experience Program in India leading to increase socially media usage by 100% and users by 25%Key Areas of Work:* Strategic analysis of the current and future customer needs for identifying Products & Capabilities required* Pitching new product/tie-up through business case to finance, regulatory, legal and senior management* Creation of end-to-end customer journey & experience document and ensuring development with IT/Network* Co-ordination with various stake holders like IT, Customer Service, Network, SCM for launch of New capability & Product* Project Management of development project with tracking of milestone, identifying stakeholders, activities and managing escalation matrix

Portfolio : Customer Value Management (CVM) – Acquisitions and U&R (2010 – 2012)Key Responsibilities: • Responsible for all Acquisition Product constructs like First Recharge: MRP, On-The-Fly Margins, Talk time and other crucial elements.• Track, Manage and Innovate on Usage Products like STV, Packs, SMS P2P and other tools.• Track and manage Only For You Campaign; with more than 55 Mn customers and Rs. 20 Mn revenue per month• Successfully tied up with WhatsApp to launch WhatsApp Pack First time in IndiaKey Areas of Work:* Day to Day thorough analysis of customer base trends, insights on Usage and Retention, to be used as a basis for product interventions.* Competitive strategy for the product Pricing, Positioning and Promotion through channels of SMS, OBD and IBD.* Co-ordination with Circle CVM leads for required market updates and interventions* Managing Day to Day operational details of segmented U&R CampaignsPortfolio : Voice Portal, Data Portal, Games RCOM– Pan- India (2008 – 2010)Key Responsibilities: * Product strategy and roadmap for Value Added Services for Voice Portal services & Data Portal Services* Product Marketing. Inputs to content team / partners to create special offers / bundles. Create plan for festive / seasonal / special campaigns.* Product Strategy to enhance in-house service delivery platform. Benchmarking against the best in industry and ensuring implementation.* Inputs to communication team / creative / web agency. Drive penetration and usage of value added services. Coordination – across partners, communication team & regions

Developed a tool for ERP portfolio Analysis and optimizing it

Worked on Transaction Break identification and resolution system for one of the biggest global investment bank

Identified the steps in modeling of various Auto parts for NVH analysis and prepared a step-by-step guide for the same