• Customizing dashboards for efficient follow up and drive short term and long term performance regarding sales and pipeline creation, reporting & maintenance for building relationship with the clients for reference sales.• Gathering Market research, Cost analysis, improving Marketing and Sales• Optimization and simplifying the business process, which led to streamlining of systems andproductivity enhancement.• Devised processes to boost long-term business success and increase profit levels.• Operated Salesforce CRM for automation of Documentation, Sales, Operations and Payment Gateway processes of the organization.• Perform data analysis to identify trends, patterns, and insights that inform business decisions.• Analysis and forecasting of business performance versus business goals using Salesforce.com CRM and Microsoft Excel reports to develop solutions or changes required by the business.