Please complete the CAPTCHA to continue
A concise factual answer block for searchers comparing this professional profile.
Pratiksha Gupta is listed as Senior Product Analyst at Niyo Solutions Inc., based in Gurgaon, Haryana, India. AeroLeads shows a matched LinkedIn profile for Pratiksha Gupta.
Pratiksha Gupta previously worked as Assistant Manager at American Express and Analyst Risk Management at American Express. Pratiksha Gupta holds M.Tech, Electronics Engineering from Motilal Nehru National Institute Of Technology.
This section adds company-level context without repeating Pratiksha Gupta's masked contact details.
Review company-level records connected to Pratiksha Gupta before choosing the right outreach path.
With nearly 5 years of experience in data analytics, I specialize in crafting analytical solutions that optimize financial operations. My expertise spans gathering stakeholder requirements, analyzing KPI growth, conducting in-depth data analysis using statistical tools, and collaborating across departments to deliver holistic, data-driven solutions for business needs.
Company context helps verify the profile and gives searchers a useful next step.
A career timeline built from the work history available for this profile.
Bengaluru, Karnataka, India
Key Deliverables -• Analyzed and generated insights on the growth of key performance indicators (KPIs) and the incremental spend in marketing campaigns.• Assessed the impact of feature enhancements within App• Conducted EDA - data analysis using statistical analysis tools• Developed analytical solution for product• Worked in collaboration with multiple teams to provide holistic data driven solution for business need
Gurugram, Haryana, India
Key Deliverables -• Analyzed minimum control sample sizing required for significant impact of Campaign• Measurement & insight generation for Incremental Spend & Incremental Revolve• Developed Control Setup framework for marketing campaigns in Experiment design (Test vs Control)• Ensured consistency in measurement framework by performing pre-alignment test on behavioral segments• Analyzing campaigns for ROI submission and refresh of forecasted incremental for goal tracking• Performing data analysis via Statistical tools like Hypothesis Testing: t-test, chi-square & Outlier removal• Developing analytical solution for marketing teams by gathering business requirements• Working in partnership with US teams in finance, risk, analytics department to provide data driven solution• Supporting team in maintaining "ETS" to provide Analytical Insight & Goal Tracking for the Campaigns• Responsible for maintaining the Data Model for Retention program in collaboration with modeling team
Gurgaon, India
Key Deliverables-• Designed measurement framework on Retention program & increased revenue• Robust measurement & insight generation for Incremental Spend & performed behavioral analysis• Performed Statistical analysis on one off campaigns to measure campaign effectiveness• Analyzed campaigns for ROI submission for Engagement campaigns• Developed analytical solution for marketing teams on incentive offers• Driven automation of regular reports & Elevated report by adding KPIs for insights
Gurgaon, India
Key Deliverables -• Measurement analysis for Key Performance indicators & Incremental Spend• Performed Experiment design & provided pre & post campaign analysis using statistical analysis like t-test & chi-square test• Worked on extensive research work for Attrition Prevention & Save A Card campaign for tele• Analyzed Profiling and Segmentation of customers on various variables like Spend, Revenue & Tenure• Delivered actionable data insight to stake holder & marketing partners• Driven automation of regular reports to save bandwidth
Quick answers generated from the profile data available on this page.
Pratiksha Gupta works for Niyo Solutions Inc..
Pratiksha Gupta is listed as Senior Product Analyst at Niyo Solutions Inc..
Pratiksha Gupta is based in Gurgaon, Haryana, India while working with Niyo Solutions Inc..
Pratiksha Gupta has worked for Niyo Solutions Inc. and American Express.
You can use AeroLeads to view verified contact signals for Pratiksha Gupta at Niyo Solutions Inc., including work email, phone, and LinkedIn data when available.
Pratiksha Gupta holds M.Tech, Electronics Engineering from Motilal Nehru National Institute Of Technology.
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial Search contactsCheck these profiles if this is not the Pratiksha Gupta you were looking for.
