Pratiksha Gupta Email & Phone Number

Bengaluru, Karnataka, India

• Key Deliverables -
• Analyzed and generated insights on the growth of key performance indicators (KPIs) and the incremental spend in marketing campaigns.
• Assessed the impact of feature enhancements within App
• Conducted EDA - data analysis using statistical analysis tools
• Developed analytical solution for product
• Worked in collaboration with multiple teams to provide holistic data driven solution for business need

Gurugram, Haryana, India

Gurugram, Haryana, India

• Key Deliverables -
• Analyzed minimum control sample sizing required for significant impact of Campaign
• Measurement & insight generation for Incremental Spend & Incremental Revolve
• Developed Control Setup framework for marketing campaigns in Experiment design (Test vs Control)
• Ensured consistency in measurement framework by performing pre-alignment test on behavioral segments
• Analyzing campaigns for ROI submission and refresh of forecasted incremental for goal tracking

Gurgaon, India

• Key Deliverables-
• Designed measurement framework on Retention program & increased revenue
• Robust measurement & insight generation for Incremental Spend & performed behavioral analysis
• Performed Statistical analysis on one off campaigns to measure campaign effectiveness
• Analyzed campaigns for ROI submission for Engagement campaigns
• Developed analytical solution for marketing teams on incentive offers

Gurgaon, India

• Key Deliverables -
• Measurement analysis for Key Performance indicators & Incremental Spend
• Performed Experiment design & provided pre & post campaign analysis using statistical analysis like t-test & chi-square test
• Worked on extensive research work for Attrition Prevention & Save A Card campaign for tele
• Analyzed Profiling and Segmentation of customers on various variables like Spend, Revenue & Tenure
• Delivered actionable data insight to stake holder & marketing partners