As a Marketing Graphic Design Intern at Hoffmann Group India Pvt. Ltd., I worked with Marketing Manager on various projects to enhance the company's brand identity and marketing materials. From revamping brand identity to crafting collateral designs, my role encompassed a wide array of initiatives aimed at boosting brand recognition and engagement.🎨 Major Focus: Branding EnhancementFocused on realigning Hoffmann Group India's brand identity with its core values, I led initiatives to emphasize reliability, innovation, and commitment to excellence in industrial tooling solutions through meticulous research and creative ideation.📦 Minor Projects: Collateral DesignContributed to design collateral materials like brochures and flyers, ensuring alignment with the brand's image of quality and professionalism.🌐 Digital Marketing InitiativesStrengthening the company's online presence and increasing brand awareness by revamping social media graphics, website visuals, and email templates.

At ISKCON, I contributed to standee banner and website icon design projects. My role included crafting visually engaging banners and intuitive icons that aligned with ISKCON's values. I faced the challenge of maintaining brand coherence in icon design, actively participating in discussions to achieve this. Throughout, I honed skills in graphic and UI design, research, and collaboration with project manager.

During the Beyond Border Work From Home International Internship Programme with Symbiosis Centre for European Studies (SCES) - Symbiosis Centre for International Education (SCIE), I contributed to the prestigious event of Symbiosis - IHE (Internationalization of Higher Education), 2022.My responsibilities included executing high-quality collaterals, choosing typography, and creating a cohesive color palette for the event's theme. Under the guidance of my mentor, Prof. Nidhi Piplani Kapur, I honed skills in marketing, branding, and ensuring branding consistency.