Pratiksha Jena Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Singapore

- Developed a microsite for the Singapore Fintech Festival to host partner content, resulting in 100+ qualified leads and 8-10 potential deal registrations- Led the creation of a promotional video for APAC partners - included scriptwriting, scheduling filming sessions, coordinating with the film crew, editing final clips and identifying and strategizing channel utilization for partnership promotion-Assisted in organizing the Partner product Advisory council including end-to-end event management (attendees list, catering, organization logistics) for 30+ attendees from top partners (including EY, Wipro, Fujitsu)

- Conducted interviews to identify student pain points in their career search, gathering valuable insights for product development- Established and nurtured a Discord community, creating a content plan to engage and inform members effectively- Contributed to product development by defining the Discord community's role within the company's vision, identifying core user needs, and providing feedback for prototype enhancement- Crafted impactful cold emails, feedback surveys, and product copywriting; additionally, conducted in-depth research for engaging social media content

Amsterdam

- Developed a comprehensive communications strategy, including designing a visually appealing and engaging monthly newsletter - Identified company strengths, weaknesses, threats and opportunities through a comprehensive competitive landscape analysis- Crafted compelling ad copy and authored four thought-provoking blogs to boost brand awareness- Established Abel's YouTube presence by developing a channel, editing and uploading videos, and closely monitoring analytics

- Researched media contacts, newsletters and Industry 4.0 events across 40+ startup ecosystems- Created social media posts and newsletters for all ecosystems to enhance the company's visibility on LinkedIn and Twitter- Designed personalized member decks for all clients, following launch of annual Global Startup Ecosystem Report

India

- Developed 7 blogs and created customized content for 5 D2C brands - Doggie Dabbas, Frangipani, Neemli Naturals, Abhishti and Voylla, to increase brand awareness and engagement on websites- Revamped 580 product descriptions for Voylla's and Abhishti's online retail websites, with the aim to increase conversion rates

India

- Founded this content creation platform with the aim to shed light on issues of local and global significance such as surveillance capitalism, pay transparency conundrum, the idea of an epistocracy (the rule of the wise) and so on- Marketed articles on LinkedIn that were eventually discovered by people outside of India (Dubai and London)- Experienced the art of recruiting by adding writers and a graphic designer to the team- The page can be found here - https://unfilteredarticles.medium.com/

- Wrote two articles, one on the cost of exclusion (racism) and another on the retirement age conundrum in India

India

- Conducted research on the informal economy of India- Reviewed over 50 academic papers on skill gaps, gender gaps and social security in the informal sector of India- Developed concise literature reviews to reflect of the magnitude of the informal sector, with the aim to promote further research in the field

- Designed a database containing over 20 socio-economic indicators for a big client- Researched geospatial technologies, business intelligence models and digital twins - Created an 'Idea to Proof of Concept' deck by making use of the Stage-Gate process to help the team effectively divide the project into multiple stages to achieve desired results

- Managed an elaborate database containing 1000+ leads in FMCG, automobiles, pharmacies, media and hotel companies across India- Identified 100+ leads and worked on building relationships with potential clients virtually through emails and calls- Brought new clients to the company during the Sales and Marketing Campaign in Goa- Trained interns to identify leads and build relationships with clients across India

- Researched government policies targeted toward Medium, Small and Micro Enterprises in India- Researched present and upcoming unicorns in the country - Drafted concise reports on findings

- Taught children between the ages of 8 and 14 Mathematics, English, Drama and Money Management- Catalogued books for the library (involved sorting, labelling, stamping and organization)

Master In Management, Business Administration And Management, General

Activities and Societies: Founder of the Insead Marketing Initiative Winner of Villa Copenhagen Case Competition 2023

Bachelor Of Arts - Ba, Economics (Honours), 3.85/4.00

Activities and Societies: A former member of the Christ Bannerghatta Choir. A former member of CAPS - Center of Academic and Professional.

10+2, 10Th - 93.8%, 12Th - 93%

Activities and Societies: Member of the Junior and Senior Choir Member of the Bethany Student Organization twice (once as a Senior Prefect.