Pratik Shrestha Email & Phone Number

Melbourne, Vic, Au

Australia

Melbourne, Victoria, Australia

Melbourne, Australia

Project: The Salvation Army with Deakin FreelancingHub• Led the team of seven individuals from diverse backgrounds to successfully plan and complete the project within six weeks. Completed all the deliverables for the project within time using agile approach for project management.• Worked on creating a digital solution to raise awareness about homelessness issue to Year 9 to Year 12 students for The Salvation Army team in Victoria. The solution involved developing a game for students, visualising stories of homeless people and providing other information about the works and services of The Salvation Army to the students via a website• Interviewed the client for gathering requirements about the project and developed scope document • Visualised statistics about homelessness by developing an interactive version for the web using amCharts Javascript library• Designed a process as part of the client requirement to allow the organisation to update charts based on recent data obtained from Australian Bureau of Statistics (ABS)• Developed prototypes for visualising stories of homeless people, which included video format (using Adobe Illustrator and Adobe After Effects) and interactive web format (using HTML/CSS/JQuery and Foundation framework)• Documented all the processes using version control and developed user manuals for the client

Melbourne, Australia

• Analysed keywords related to the client’s products to generate customer insights for a range of target audience (including small to medium businesses, IT executives). Wrote email-marketing copies based on the insights and increased client’s email response rate by 2%.• Communicated and liaised with HP Aruba’s sales department across eight countries to write and edit content for HP Aruba’s weekly newsletter, WinWire. Employees at HP Aruba were well satisfied with the outcomes.• Designed 3+ graphical template for Aruba WinWire and was selected to be used amongst other designs

Melbourne, Australia

• Developed a digital marketing strategy from scratch to leverage the competitive advantage of business to create brand awareness among customers. Increased the organisation’s daily website traffic from daily 10 visitors to 100 visitors within one month.• Developed 10 relevant metrics and KPIs to evaluate digital marketing performance of the company• Managed the company’s social media activities across various platforms, which included creating, designing, scheduling and publishing content. Click-through rate increased by 20%.• Wrote 10+ articles for the company’s newsletter and blogs that were was read by 200 audience per post on average• Developed meaningful reports with appropriate data visualisations and actionable insights for the managing director to improve business operation and business performance. Saved $500 monthly in online advertisement costs.• Achievement: Offered a position as Quality and Compliance Officer

Kathmandu

• Developed SEO and social-media strategies based on Google Analytics and social-media analytics, and increased the visit sessions of website project (detechter.com) from 60k to 480k within five months.• Led the team in redesigning the same website for better user experience. Avg. time on page spent by visitors doubled from 1 minute to 2 minutes.• Researched, planned and organized contents to be published on given timeframe. Wrote, edited and published over 200 articles using WordPress Content Management System. Average no. of pageviews per post was 500.• Created various videos to be published on social media using Adobe Premiere, Wondershare Filmora and Lumen5• Used tools like BuzzSumo and Buffer to find engaging contents for the website and analyzed the competitors• Improved and streamlined reporting and record keeping process by developing simple dashboards, using Excel VLOOKUP function and charts based on cell referencing, reducing the time spent for generating the charts by 50%.

Kathmandu, Nepal

• Involved in executing and building the platform since the idea phase. Worked with partnered company Brain Digit to create relationship diagrams, workflow diagrams; recommend changes in the websites’ UX design; test the website• Handled backend of website built on Joomla CMS and coached other internal members to appropriately use the system • Managed a team of 5 writers to plan, write, edit and publish content for the website. Streamlined the overall workflow.• Formulated plans and strategies to expand the company’s presence in the social media that primarily includes Facebook, Google+, and Twitter. The company’s Facebook follower grew from zero to 10k during my tenure.• Orchestrated job advertisement campaigns, recruited several key members, and trained new team members• Assisted the company director to formulate plans to organize various events such as Startup Valley and Seed Camp – UdhyamiMe. Also involved in organizing parent company’s main event NEXT Growth Conclave with other members• Wrote articles that focused on inspiring and helping startups and businesses in Nepal, and tech-related articles on applying technological tools for improving several parts of businesses

Kathmandu

• Wrote for a dedicated two-paged column “STARTUPS Nepal” (earlier Biz-Wiz) on a weekly basis that featured articles related to business ecosystem of Nepal that was well-received in the Nepali audience• Interviewed various stakeholders in the Nepali ecosystem and brought forth unique and creative ideas and stories • Wrote articles on range of topics related to art, culture, sports, lifestyle, business and technology• Accomplishment: Recognized well by the chief editor for quick turnover of articles on numerous occasions when other writers failed to meet deadlines. Also recognized for research and interviewing skills by the chief editor. Recognized by colleagues and the management team for leading the “STARTUP ISSUE”

Master Of Information Systems, Business Analytics, Wam: 86%

Activities and Societies: - Deakin Business School Academic Excellence Awards for the highest grade in Master of Information Systems.

Bachelor'S Degree, Business Information Systems, University Dux For Cohort 2011-2015

Activities and Societies: - Vice President of KCM Publication Club (2013-2014) - Organiser of KCM Basketball Bash (2015), Inter-College.