- Building and maintaining strong partnerships with organizations, understanding their unique challenges, and delivering tailored recruitment strategies that drive success.- Managing client accounts with a focus on trust, responsiveness, and long-term collaboration.- Working with stakeholders and decision-makers to provide seamless staffing solutions, ensuring the right talent aligns with business goals. - Leveraging data-driven insights, market trends, to help scale teams efficiently and effectively.- Partnering on innovative sourcing strategies and employer branding initiatives.Combining recruitment expertise with a focus on marketing and branding, the aim is to deliver holistic solutions that align talent strategies with business growth.

Canada-India Centre for Excellence (CICE), housed at Carleton University, is a research and training center mandated to promote bilateral ties between Canada and India - through Professional Development Programs, Canada India Acceleration Program and Research & Policy Dialogue. My role at the center involved KPI's to support all the three pillars of activity.1. Professional Development Programs: * Supporting the business development team with sourcing mentors and instructors for course development and delivery * Virtual meetings with external vendors, prospective clients, and instructors to represent the center and its mandates * Moderating internal meetings and task tracking 2. Accelerator Program: the Canada-India Acceleration Program (CIAP) is designed to help Canadian and Indian women entrepreneurs break into new markets, make impactful connections, learn valuable skills, and spur venture growth. * Recruitment of companies for the CIAP cohorts through outreach, research, and sourcing qualifying companies* Working with the program manager for on boarding and initiation into the program* Working with knowledge partners to collate course material to ensure branding and quality guidelines are met* Moderate, initiate, and support the virtual Scale Camp sessions* Design, schedule, and create communication materials for press kits, social media posts, Twitter content, blogs, and all internal/external correspondence3. Research and Policy Dialogue: Dhahan Lecture - a series conducted for knowledge-sharing and initiating conversations on various topics, between both the countries. * Taking the lead on the project to capture pertinent information for successful delivery* Create internal and external communication material, marketing campaigns, circulating press kits, etc* Moderating meeting with internal stakeholders* Capturing event feedback and insights for KPI tracking

• Fashion and Lifestyle Content Writer for stylecraze, the website garners ~40 million hits a year• Published 280+ articles and created content based on market segmentation• Achieved 15- 25% traffic jump every month, with a peak click rate of 3+ million hits • Utilized tools like Google Analytics and Keyword Planner to monitor metrics, keywords, etc.• Collaborated with SEO team to develop content marketing strategy improve time on site, read rates, readability, bounce rate Responsible for developing content marketing strategy for new and experimental content• Monitored traffic fluctuations, engagement, and overall quality of high potential articles for implementing iterations based on periodic analysis• Worked closely with Search Engine Optimizer for meta descriptions, alt tags, keyword linking, etc.• Created infographics and collaborated with design, graphics, and publishing teams to customize engaging layouts

• Online/Inside Sales for the APAC markets and key account management • Cold calling potential. Client meetings to close contracts• Mapped customers’ requirement with test catalogue• Assisted with industry and customer specific customization• Collaborated with R&D teams for customized client reports, profile analysis, etc• Increased year-year revenue by 5% by acquiring new clients, Enterprise Accounts, & SMB’s• Improved customer retention rate by 15%

• Improved brand awareness by planning various marketing campaigns, seminars, and pitching product offerings • Developed over 6 marketing campaigns resulting in 25% lead generation• Worked with marketing teams for brochure content etc.

• Pilot Team member for Invensys Global Service Desk’s Business transition• Onsite and offshore business transition from APAC/ EMEA/Americas regions• Prepared over 60+ SOP documents, sign off, and knowledge transfer documents• E2E training for L1 helpdesk • Review calls with Business Unit and Operation/Training Managers• Monitored calls/mails for quality control and team improvement

• Technical Support Specialist and Process Lead for transition of Invensys Global Service Desk Business from three regions (APAC/ EMEA/ Americas) to India• Acquired on the job training in Foxboro, MA (Americas Region) for Knowledge Transfer• Coordinated with offshore project management, training, and Operations teams• Prepared SOPs with training content - followed by approval and sign off process from clients• Scheduled training programs for L1 team, ensuring preparedness for production floor • Managed content for internal knowledge base platform – Isolve; client knowledge-based portal Sharepoint• Created knowledge transfer and training methodologies to be followed for all offshore transitions from EMEA/APAC regions• Moderated and reviewed weekly calls with various Business Units to ensure smooth transition for customers• SPOC (single point of contact) for soft skills, process specific training, and feedback sessions for L2/L3 teams