Digital Analytics Director
Current• Conduct market research and channel analysis for existing and prospective clients, to develop comprehensive digital media strategies aligned with the goals and target audience.• Oversee planning, execution, and optimization of omnichannel digital marketing campaigns across Search, Programmatic, Social media, eCommerce, Affiliate, and Email marketing.• Analyze marketing data, track KPIs, uncover insights, and generate reports to evaluate the effectiveness of campaigns and make data-driven decisions.• Manage the digital marketing budget, ensuring that resources are utilized efficiently to drive client success in the form of brand consideration and conversion, hence maximizing ROI.• Manage relationships with digital media agencies, technology vendors, and other external partners.• Work closely with other departments, like Creatives, Client Services, Public Relations, and Sales to ensure a consistent brand voice and message across all digital platforms.• Lead, manage, and mentor digital media and analytics team fostering a culture of collaboration, innovation and high performance, and providing training as needed to stay up-to-date with the latest digital marketing tools and trends.• Keep abreast of the latest digital technologies, trends, and best practices, and adopt them as necessary to improve performance and stay competitive.
