● Display Ads PRD- Authored a PRD for self-service creation of Display Ads on Ingo for MakeMyTrip and goibibo.- Potential: Easier campaign creation for smaller chains and independent hoteliers.● Google Ad Manager Integration on AdServer- Helped scale Google Ad Manager on MMT by identifying low fill inventory.- Impact: Improved Fill Rate of dormant inventory by 12.7%, resulting in potential additional revenue of ₹5 Lacs/Month.● Product Hourly Alerts- Worked with SQL queries to quantify variation and discern unnatural data spikes/falls.- Impact: Immediate escalation to concerned stakeholders, quick fix of errors, reduced dependency on T+1 reports, decreasing TAT to less than ~3 hours.● Dashboarding and Reporting- Worked on SQL and MongoDB queries to create dashboards on Redash.- Automated daily report generation using Python scripts.- Monitored key product and business metrics like CTR and viewability (across Platform, Geo, search types), helping identify key insights to meet quarterly targets.

● Onboarding Journey Optimization- Conducted competitor analysis to identify and reduce friction in the onboarding journey.- Impact: Increased CTR and streamlined user onboarding, boosting overall conversion rates.● Mutual Fund Offerings for New-Age Customers- Helped to incubate new mutual fund offerings app tailored for new-age customers at Kotak Securities.- Impact: Expanded product portfolio to attract a younger demographic.● User Flows and Experience Enhancement- Helped enhance user flows and overall user experience for Kotak Securities' B2B app (Kotak Connect Plus) and B2C app (Kotak Neo).- Impact: Improved user satisfaction and engagement, leading to higher retention rates.● Product Requirement Documents (PRD) to Revamp Design- Authored detailed PRDs specifying new feature requirements and designs for Kotak Securities' mutual fund apps.- Impact: Provided clear development guidelines, facilitating efficient feature implementation and improving product functionality.