Pratyaksh Agarwal Email & Phone Number

India

Mumbai, Maharashtra, India

I was working at Kantar as a Senior Client Engagement Manager.In this capacity, my responsibilities included: - Client Relationship Management and CRM Consulting for a leading Consumer Durables brand in India- Heading the Online Reputation Management team for various brands in skin-care, consumer durables, and hospitality verticals- Spearheading Social Intelligence and Social Listening projects to map out online trends across categories and brands that help shape brand strategy- Creating and Presenting Proposals to strengthen the relationship and drive business- Translating client briefs into analytical projects & program management for the projects from data set up to delivery- Maintaining the P&L for the vertical managing internal & external stakeholders- Performance Management of the campaigns deployed to be able to give concise data cuts to relevant teams and help convert them to action points

Mumbai Area, India

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

I was working at Nielsen ARC as a Research Analyst. My primary work was to plan and execute end to end market research projects for North American and UK based clients. My responsibilities included:- Scoping Business Requirement to identify Business Questions and translate them to Research Questions- Set up a Research Framework to conduct the study- Manage on-field research teams and vendor partners for the duration of the project- Formulate Hypothesis and draw conclusions based on data- Study data cuts and prepare the Research Report within timelines- Provide Recommendations based on Research Findings

Mumbai

I was a Senior Student Placement Coordinator for the MBA(Tech.) Batch of 2017 at NMIMS University's Mukesh Patel School of Technology Management and Engineering. As a Student Placement Coordinator, I was responsible for connecting with the CXOs of several organizations for campus placements and managing campus placement processes to enable complete placement of a batch of over 350 students.

Mumbai Area, India

I was a Management Trainee in the Direct Sales - CRM Vertical at Eureka Forbes Limited. For the duration of the internship, my core tasks included:- My project was to manage AMC, Cross-Sell & Up-Sell Campaigns for Existing Customers. I was tasked with the responsibility to activate and optimize campaigns that have an impact on the business. - Apart from the campaign designing and execution, my responsibilities also included designing methods to improve overall data quality at Eureka Forbes and to manage several stakeholders in the process including the BPO and Marketing Strategy partners. - The AMC campaigns were run on SMS and Email and were a success generating revenue in excess of Rs. 30 Crores in 20 weeks and also improved the overall conversion rate and monetary growth at the BPO end. - In terms of Data Quality, several areas were identified and processes were set in place for gradual improvement of the quality of existing as well as incoming data.

I interned at Avista Technology Solutions Pvt Ltd. as part of my technical internship in the summer of 2015. My project was to develop an online informational portal and a content management system for the Internet of Things, www.theiotportal.comThe Internet of Things is the latest advancement in the field of technology which is concerned with taking devices around us online by connecting them with sensors. This would result in a more connected environment where devices could communicate with each other and take decisions based on the data collected.The website needed to have a rich collection of news, articles, vendors listings, job listings and more along with staying responsive, intuitive and user friendly. With the help of a fellow intern and team member, I designed and developed the website using WordPress.For website content, I wrote 3 articles on the Internet of Things which are live on the website. I also did Search Engine Optimization for the website.The website recorded a steadily increasing traffic and user engagement. The feedback on the website was very positive with over 90% of the audience liking the design, content and the concept.

Mumbai Area, India

I was a Technical Intern at Motilal Oswal Financial Services Ltd for a period of 1 month. I worked on 2 projects in that duration. The first project was to create the design of a mobile and tablet application from scratch using Adobe Photoshop, and a Business Requirement Specification document for the same. The application will be used as a reference application by the institution and attendees of the Annual General Investors' Conference 2015 (AGIC 2015).The second project, titled 'Galaxy' was an internal software to be used only within certain sections of the institution. The project was to create the design and functionality a desktop application that will automate certain crucial functions for the employees and will become ubiquitous in their daily transactions. I used Adobe Photoshop to create the design the software and documented the functionality in the Business Requirement Specification. The project gave me first hand experience at creating the basic UI of the application and defining requirements and finding ways to optimize the user experience of the softwares.

Mumbai Area, India

I was a Manager & Head of Marketing at a startup, Blubears Foundation in the summer of 2014. Blubears Foundation, a Non for Profit organization aimed at making a positive impact in the social sector. The organization dealt with volunteer related issues that NGOs face regularly. My job profile was to handle the marketing activities ranging from market segmentation, contacting NGOs and meeting with them. I also handled the digital marketing front of the organization. Apart from this, my role also involved managing the day-to-day activities of the organization to ensure its smooth functioning. We collaborated with an NGO, Sightsavers India to promote their cause at a run on Oct 2nd. In the time I spent at Blubears Foundation, I learned the basics of marketing, content writing and more. More importantly, the efforts the team put in helped to make a small but good change in the social sector.

I was a summer intern at UTI AMC.My job was to understand the working of a multi-national corporation at various levels.I did a major part of my training in the accounts department studying the basics of preparation of financials in a MNC. I also studied the concept of investing in the stock market and also about mutual funds and the various strategies involved in investment.Apart from the Accounts department, I did a research on the Human Resources Management Software (HRMS) called PeopleSoft that the employees use in the organization. The idea was to observe the use of enterprise software in an organization.Finally,I studied the working of the IT department including the procurement procedure.I studied the various problems faced by the employees and the way they are resolved using the concept of 'Remote Access.'

Master Of Business Administration (M.B.A.), It & Marketing, 3.68/4.0

Activities and Societies: Senior Member, Student Placement Committee Vice President, Marketing at the Project Management Committee.

Junior College, Electronics Bifocal, 80% In Hsc

I completed my Junior College from Mithibai College,Mumbai. I was a bifocal student in Electronics. I also prepared for IIT.

Secondary Education, Science Stream With Computer Applications, 97.3 % In Icse

I completed my Secondary Education at Gokuldham High School,Mumbai.

Primary Education, Primary Education

I did my Primary Education from Seth M.R. Jaipuria School,Lucknow.