• Market Analysis: Performed market survey of competitive products and price availability at brick and mortar retail stores. Made pricing recommendations for our products based on competitive survey.• E-commerce Market Test: Identified specialty lighting e-commerce websites. Worked to set Finally Lightbulbs up as a new vendor. Planned online market test to measure advertising ROI.• Community Building: Identified around 10 key Nikola Tesla fan groups with 200+ active members. Reached out by presenting the company to establish key relationships and identify opportunities to engage with the community.• Worked with the company’s field marketing and e-commerce team to execute demos in-store and in public locations; built cost comparison models and implemented online sales strategies including search advertising and influencer campaigns.

• Collaborated to build a strategy for expanding sales and marketing networks for solar products in international markets using trends in target markets and forecasts of future sales.• Communicated with customers globally to market Westech products through website portals, in-store demos, media advertising campaigns and email/phone. • Managed plant visits, travel and meeting work schedules for V.P. of Marketing and managers using Excel spreadsheets. • Collaborated with Finance and R&D teams to work on pricing models and payment structures by analyzing client data.

• Analyzed the impact of introducing an organized HR department by directly working under the VP of HR, surveying managers and department team heads to examine the changes in recruitment and termination.• Analyzed employee inputs to graph trends showcasing discrepancies in operations and areas of improvement using MS Office. Designed automatic worksheets to help gather qualitative input to improve final recommendations.