— Leading the social media and digital marketing team for Critical X— Directly worked with gaming and esports App-based clients like game.tv, Booyah, Facebook gaming and Loco.— Grew Critical X youtube channel's subscriber base from 21k to 415k subscribers, by creating multiple IPs and rigorous experimentation.— Set up and managed over 12 different social media accounts covering various content buckets and platforms.(Facebook, Twitter, Discord, Instagram)- handling an audience base of over 6million— Social platforms saw a 4x increase in reach and 5x growth in engagement rate.— Involved in influencer and community figures onboarding on game.tv app. ( 100+ micro and macroinfluencers onboarded to game.tv app)— Develop original concepts for influencer marketing campaigns for game.tv and Booyah and execute them accordingly. Worked with popular figures like CarryMinati, Neha Dhupia, Mithali Raj and Two side gamers. (and multiple mobile gaming eSports figures)— Coordinate gaming industry influencer content for multiple social channels at key events, including live content— Worked on creating and implementing strategies to increase total users (4x), DAU (82%) and no. of tournaments (over 197k) on game.tv app. (2.19 M downloads)— Increased critical X guild members on game TV app from 126k to 700K members— Activated and optimized crxecom (e-commerce) website.— Increased active user base by 165% on the website through social activities, while achieving above 25L revenue (year to date).— Identified event triggers and set up email marketing campaigns for maximum optimization of the conversion funnel and customer retention. Ensuring Open rate of above 2.5% and ctr of 11% — Spearheaded marketing and business development activities to achieve breakthrough performance and acquire new business. — Established and managed strategic relationships and alliances with Clients. — Created and initiated internship and campus ambassador programmers for aspiring gamers. Providing platforms to showcase talents related to gaming and esports.— Created Brand Tone and Design Playbook for the company.