Using our understanding of how the brain works to make the desired behaviours the path of least resistance. And in the process, attempting to solve monstrous problems.

Key Roles: Brand and Communication Strategy, Consumer Mapping, Semiotic and Ethnographic ResearchHighlights: Part of the core Strategy Team, reporting to the CEO. Led strategic planning for:IDEA CELLULAR – Building a communication strategy to help increase brand consideration and preference in the current tumultuous telecom market, Creative ideation for ongoing campaignsVAKRANGEE – Defining the brand and communication strategy – partnering with them as marketing consultants

Key Roles:Design and Brand Strategy, Consumer Mapping, Ethnographic and Semiotic Research, CopywritingHighlights: Part of the core strategy team, reporting to the Director. Led strategic planning for:INDIA TV NEWS – Redesigning the channel content strategy, Defining the brand positioning and communication guidelines, Conducting a workshop with the core editorial team to help them create newer, more relevant contentMOTHER DAIRY – Repurposing their milk-vending booths in Delhi, Redefining their gargantuan brand portfolio architecture, Redefining the brand persona using Carl Jung's archetypes model, Realigning the Brand Essence to speak the language of today’s mother and today’s youthTHANE REAL ESTATE - Creating an urban planning brief for a 110-acre smart city in Thane. This involved a detailed research immersion to understand consumer personas and their drivers across residential, corporate and commercial buyers. Subsequently, made recommendations to the client on (1) the central essence of the city to make it a differentiated and sought-after space (2) the core principles that define the city furniture and (3) the urban planning layout briefClients worked on: India TV News Channel (Media), Mother Dairy (Milk and Dairy products), Thane Realty Project (Real Estate - Urban Planning), Vakrangee Kendra (Convenience Services), Big Rock – Pitch (Website), Ibis Hotel – Pitch (Hospitality), Taj Mahal Tea – Pitch (FMCG)

Key Roles: Account Planning, Account ManagementHighlights: Led the brand creation/rejuvenation projects for Cambay Tiger Frozen Seafood, Frish Frozen RTC Products, On1y Herbs and Spice Seasoning, Raymond Home and Bar Bar Restaurant. Led strategic planning for Phoenix Marketcity Kurla & Pune, Colors Marathi, Viacom18 and Blue Foods’ restaurant portfolio.Clients worked on: Cambay Tiger (FMCG), Frish (FMCG), On1y Herbs and Spice (FMCG), Phoenix Marketcity Kurla (Retail), Phoenix Marketcity Pune (Retail), Viacom18 (Corporate Communication), Blue Foods – Bombay Blue, Spaghetti Kitchen, Noodle Bar, Gelato Italiano (F&B), Colors Marathi (GEC), Raymond Home (Home Decor), Shapoorji Pallonji (Real Estate), Standard Chartered (Corporate Communication), Sathya Lifestyles (Real Estate), Asian Paints Landmark Societies (Paints), Bar Bar (F&B)

Key Roles: Account Planning and ManagementHighlights: Co-created communication strategy plans with clients, Played an active role in business development for the companyClients worked on: Navneet (Paper and stationery), VENTiT Pizza Box (B2B), Kolte-Patil (Real Estate), Ziqitza (Healthcare), Young Blood United (Apparel), Rivali Park (Real Estate)

Key Roles: Word-of-mouth Marketing Strategy, Brand Strategy, Influencer Marketing Strategy, CopywritingHighlights: Studied consumers and influencers, Generated WOM-able ideas across the Ps of a brand using tools like schemas, Researched and developed a proprietary word-of-mouth measurement tool, Business development for the company, Led the WOM campaign strategy for Gillette’s W.A.L.S. campaignClients worked on: Gillette, India (FMCG), Vissco Rehabilitation Aids Pvt. Ltd. (Healthcare), Ice Skating Café, Kodaikanal (Hospitality), Tata Motors (CSR), HealthSpring (Healthcare)

Key Roles: Brand Strategy, Account Management, ResearchHighlights: Conducted extensive consumer and market research, Co-created the branding idea with the creative team, Generated consumer engagement ideas across the Ps of the brand, Executed and supervised consumer engagement plans Clients worked on: Malaka Spice (F&B), God’s Water (Packaged Coconut Water), Mont Vert (Real Estate), Anand Bose Constructions (Real Estate), Sancheti Properties (Real Estate), Healthberries (Preventive Healthcare Clinic), Fortius Facilities Private Limited (Catering and Facility Management)

Key Roles: Team lead, Mechanical Design, System Design and TestingHighlights: Led a team of 20 - comprising of engineers, structure analysts, draftsmen and 3D modelers from the Hull, Piping, Electrical and Mechanical sections