Pratyush Kumar

Pratyush Kumar Email and Phone Number

B2B Digital Marketing & Strategy | Marketing Operations | Sales Enablement and Leadership @ Thermo Fisher Scientific
waltham, massachusetts, united states
Pratyush Kumar's Location
Bengaluru, Karnataka, India, India
Pratyush Kumar's Contact Details

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About Pratyush Kumar

I am a Digital Marketing Ops Manager at Thermo Fisher Scientific, India, with over 15 years of experience in marketing and sales. I have a Post Graduate Diploma in Marketing Management from NMIMS and an Executive Program in Sales and Marketing from IIM Calcutta. My core competencies include digital marketing, event marketing, marketing operations, B2B marketing strategy, data and analytics business development and sales, and customer relationship management.In my current role, I lead the digital marketing operations for the corporate marketing team for Thermo Fisher Scientific, Fortune #97, driving opportunity creation and revenue generation across six divisions and 20+ business units for the India business. I liaise with global and regional teams to drive India-first marketing strategies that help achieve growth for the life sciences, biotech, and healthcare industry. I am passionate about leveraging data and analytics to create and co-market value-added services and solutions to the end-users of the product and to enable digital growth across SEO, paid search, social, and channel partnerships. Previously, I successfully set up and ran the marketing function from scratch, for a Gartner-recognized top data and analytics solutions and services company, delivering 10x growth in 10 years. I have also led India Sales briefly in my last organization delivering an India revenue growth of 67% in 2020, the highest ever YOY growth for the region in 10 years. I have built and maintained strong customer relationships with over twenty (20) Fortune 500 companies, and have contributed to the overall brand awareness and reputation of the organizations I have worked with.

Pratyush Kumar's Current Company Details
Thermo Fisher Scientific

Thermo Fisher Scientific

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B2B Digital Marketing & Strategy | Marketing Operations | Sales Enablement and Leadership
waltham, massachusetts, united states
Website:
thermofisher.com
Employees:
53105
Pratyush Kumar Work Experience Details
  • Thermo Fisher Scientific
    Senior Manager - Digital Marketing (Apj Coe)
    Thermo Fisher Scientific Apr 2024 - Present
    Bengaluru, Karnataka, India
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  • Thermo Fisher Scientific
    Digital Marketing Ops Manager
    Thermo Fisher Scientific Sep 2021 - Mar 2024
    Heading the Digital Marketing Ops for the corporate marketing team at Thermo Fisher Scientific, India. Driving opportunity creation and revenue generation across 6 Business Divisions and 20+ BUs for India. Liaising with Global (US) and regional teams (Asia Pacific) to drive India-first marketing strategies that help achieve growth for the country's business.Owner of digital growth across SEO, Paid Search, Organic and Paid Social, Aggregator and Industry Channel Partnerships
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  • Infocepts
    Account Director
    Infocepts Jan 2020 - Aug 2021
    Nagpur Area, India
    Helping organizations make better business decisions, through Data and Analytics services and solutions.Head of India Sales for InfoCepts, responsible for business development, sales, customer relationship, partnerships, and alliances for the India geography for Data and Analytics solutions Grew India business by 67% in 2020, the highest ever YOY growth for the region in 10 yearsClosely working with Senior Leadership to build GTM, and customer outreach programs for India and SingaporeEngagement with multiple functions including PMO, AMG, and Delivery to ensure business fulfillment Active partner and alliances management, including managing technology partners as well as vendor partnersOwning Proposal Response and presentations for new business and existing customers
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  • Infocepts
    Marketing Manager
    Infocepts Jan 2018 - Jan 2020
    Nagpur Area, India
    Set up and ran the Marketing function from scratch, starting with a 100-people organization, and managing the marketing initiatives and needs for a 900+ strong organization Working closely with BD and Sales team to ideate and strategize GTM for End to end Marketing work including Content Marketing, Events, and Digital Marketing Experience in collaborating with cross-functional teams - Sales Ops Team, Customer Success, Data Analysts, Web Developers & UX Designers, Product Managers, Content & Graphic Designers to effectively run a marketing initiativeEffectively created and utilized Competitor Analysis and Market Research to propose and nurture new services and solutions across the Data and Analytics platform
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  • Infocepts
    Deputy Manager Marketing
    Infocepts Apr 2016 - Dec 2017
    Nagpur Area, India
    Led organic as well as paid marketing for InfoCepts solution and services, across LinkedIn and Google platforms, resulting in 10x growth in organic visitors in 6 months and a 7x pipeline growth via the digital channelsOwned End-to-end Media Planning, Execution & Optimisation strategy of brand & performance campaigns on digital channelsAchieved over 70 unique and rich B2B content pieces in a span of 15 months to fuel content backed marketing initiatives Represented InfoCepts at several industry-leading conferences and symposiums, along with end to end event management and sponsorships, in the US and Singapore
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  • Infocepts
    Marketing Consultant
    Infocepts Oct 2010 - Mar 2016
    Nagpur Area, India
    Initiated and led the content marketing at InfoCepts, and created and managed content for case studies, web copies, and marketing collaterals critical for B2B services to showcase our differentiators End to end planning, and execution of multiple networking and marketing events, in USA, Singapore, and India for content, booth, and presentation at the conferencesSet up the Social channels for InfoCepts, including company pages on Facebook, LinkedIn, Twitter, Google +Set up Google Analytics for actively tracking website trafficComplete revamp of external messaging through new, responsive website redesign initiative - including new content creation for web copies, case studies and blogsCreation of Customer Newsletters and Communication mailers for effective promotion of services and solution to existing customers
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  • Infocepts
    Associate Consultant - Business Intelligence And Data Warehousing
    Infocepts Jul 2008 - Sep 2010
    Nagpur Area, India
    In the first two years of my career, I contributed to success on these projects :BI Developer for a US-based Telecom Expense Management Service Provider: - MicroStrategy schema design and development - End to End requirement Study, analysis, and validation with key customer stakeholders, - Project Task Estimate Planning QA Engineer for one of the one of the Largest Market Research companies: - End to End Report and Data Testing for Cognos reports on Netezza Database - Hands-on experience with HP Quality Center and Bugzilla - ODI ETL testing
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Pratyush Kumar Skills

Business Intelligence Microstrategy Social Media Marketing Marketing Intelligence Competitive Intelligence International Conferences Follow Up Sales Activity Marketing Management Sales Management Digital Marketing Marketing Strategy Marketing Event Planning Email Marketing Social Media Communications Content Marketing Creative Content Creation Online Content Creation B2b Marketing Strategy

Pratyush Kumar Education Details

Frequently Asked Questions about Pratyush Kumar

What company does Pratyush Kumar work for?

Pratyush Kumar works for Thermo Fisher Scientific

What is Pratyush Kumar's role at the current company?

Pratyush Kumar's current role is B2B Digital Marketing & Strategy | Marketing Operations | Sales Enablement and Leadership.

What is Pratyush Kumar's email address?

Pratyush Kumar's email address is pk****@****pts.com

What is Pratyush Kumar's direct phone number?

Pratyush Kumar's direct phone number is +170328*****

What schools did Pratyush Kumar attend?

Pratyush Kumar attended Uc Irvine, Svkm's Narsee Monjee Institute Of Management Studies (Nmims), Indian Institute Of Management, Calcutta, Nagpur University, Dav Kapildev Public School.

What are some of Pratyush Kumar's interests?

Pratyush Kumar has interest in Education.

What skills is Pratyush Kumar known for?

Pratyush Kumar has skills like Business Intelligence, Microstrategy, Social Media Marketing, Marketing Intelligence, Competitive Intelligence, International Conferences, Follow Up Sales Activity, Marketing Management, Sales Management, Digital Marketing, Marketing Strategy, Marketing Event Planning.

Who are Pratyush Kumar's colleagues?

Pratyush Kumar's colleagues are Jennifer Bose, Kurt Knuth, Darius Kavaliauskas, Anne Cummings, Iasmim Mello, Matt Leya, Justin Davis.

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