Pratyush Kumar Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Heading the Digital Marketing Ops for the corporate marketing team at Thermo Fisher Scientific, India. Driving opportunity creation and revenue generation across 6 Business Divisions and 20+ BUs for India. Liaising with Global (US) and regional teams (Asia Pacific) to drive India-first marketing strategies that help achieve growth for the country's business.Owner of digital growth across SEO, Paid Search, Organic and Paid Social, Aggregator and Industry Channel Partnerships

Nagpur Area, India

Helping organizations make better business decisions, through Data and Analytics services and solutions.Head of India Sales for InfoCepts, responsible for business development, sales, customer relationship, partnerships, and alliances for the India geography for Data and Analytics solutions Grew India business by 67% in 2020, the highest ever YOY growth for the region in 10 yearsClosely working with Senior Leadership to build GTM, and customer outreach programs for India and SingaporeEngagement with multiple functions including PMO, AMG, and Delivery to ensure business fulfillment Active partner and alliances management, including managing technology partners as well as vendor partnersOwning Proposal Response and presentations for new business and existing customers

Nagpur Area, India

Set up and ran the Marketing function from scratch, starting with a 100-people organization, and managing the marketing initiatives and needs for a 900+ strong organization Working closely with BD and Sales team to ideate and strategize GTM for End to end Marketing work including Content Marketing, Events, and Digital Marketing Experience in collaborating with cross-functional teams - Sales Ops Team, Customer Success, Data Analysts, Web Developers & UX Designers, Product Managers, Content & Graphic Designers to effectively run a marketing initiativeEffectively created and utilized Competitor Analysis and Market Research to propose and nurture new services and solutions across the Data and Analytics platform

Nagpur Area, India

Led organic as well as paid marketing for InfoCepts solution and services, across LinkedIn and Google platforms, resulting in 10x growth in organic visitors in 6 months and a 7x pipeline growth via the digital channelsOwned End-to-end Media Planning, Execution & Optimisation strategy of brand & performance campaigns on digital channelsAchieved over 70 unique and rich B2B content pieces in a span of 15 months to fuel content backed marketing initiatives Represented InfoCepts at several industry-leading conferences and symposiums, along with end to end event management and sponsorships, in the US and Singapore

Nagpur Area, India

Initiated and led the content marketing at InfoCepts, and created and managed content for case studies, web copies, and marketing collaterals critical for B2B services to showcase our differentiators End to end planning, and execution of multiple networking and marketing events, in USA, Singapore, and India for content, booth, and presentation at the conferencesSet up the Social channels for InfoCepts, including company pages on Facebook, LinkedIn, Twitter, Google +Set up Google Analytics for actively tracking website trafficComplete revamp of external messaging through new, responsive website redesign initiative - including new content creation for web copies, case studies and blogsCreation of Customer Newsletters and Communication mailers for effective promotion of services and solution to existing customers

Nagpur Area, India

In the first two years of my career, I contributed to success on these projects :BI Developer for a US-based Telecom Expense Management Service Provider: - MicroStrategy schema design and development - End to End requirement Study, analysis, and validation with key customer stakeholders, - Project Task Estimate Planning QA Engineer for one of the one of the Largest Market Research companies: - End to End Report and Data Testing for Cognos reports on Netezza Database - Hands-on experience with HP Quality Center and Bugzilla - ODI ETL testing

Intergrated Marketing Specialized Study Program, Marketing

Post Graduate Diploma In Marketing Management, Marketing/Marketing Management, General

Completed Post Graduate Diploma in Marketing Management from SVKM's Narsee Monjee Institute of Management Studies (NMIMS), which is.

Executive Program, Sales And Marketing

Completed Executive Program in Sales and Marketing from IIMC, Kolkata, which is a one year specialized course in Sales and Marketing.

Bachelor Of Engineering, Computer Technology/Computer Systems Technology, First Division

Activities and Societies: - Chief Editor of Departmental Magazine for Computer Technology Dept. - Core Committee Member - Jigyasa (.

Higher Secondary, First Division