Pratyusha Dash Email & Phone Number

Chennai, Tamil Nadu, India

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Leading the demand side pricing & promotions team which is accountable for managing and delivering top line output, ensuring effective P&L management, revenue planning and optimised pricing at overall platform level.- Building pricing and promotions strategy in line with organisation's dynamic goals for Pricing Efficiency, effective PnL management, Cross Sell, Up Sell, Basket building. - Collaborating with cross-functional teams like merchandising & CRM to implement the structure for intraday promotional and combo offers: a key lever to improve conversion- Conceptualised multiple product features related to discounts & combo offers; includes multiple industry first constructs, revamping existing construct offers: entails time and inventory based urgency nudges and bottomline optimisation through basket building- Formulated a monitoring framework and promotional initiatives to ensure inventory health and age gradient on the platform- Implemented pricing guardrails & rules engine for 2Mn SKUs- Collaborating with cross functional teams on building automated pricing engines

- Led the revenue charter for Men’s Work Wear, Ethnic Wear and Essentials, leading a team of 3, responsible for ~7% of revenue at Myntra- Handled demand generation through efficient pricing, Annual and monthly planning, visibility and CRM interventions leading to a 38% growth YoY, while maintaining profitability - Conceptualised conversion improvement techniques, enabling cross sell through product interventions and couponing; usage of coupon improved by 24%- Drove repeat customer growth by 12%, while simultaneously increasing new customers’ revenue by 15%- Partnered with Marketplace team, centrally leading incentives for sellers, contributing to ~ 46% of Myntra’s revenue – streamlined the process, reduced TAT from 15 days to 5 days

Bengaluru, Karnataka, India

∙ Ensuring all performance & funnel metrics wrt merchandising, search & sort are on track∙ Managing visibility-based analytics, planning of category level visibility and Store optimization through data rigor ∙ Liasoning with Brand, Marketing and Design teams to plan monthly & yearly campaigns ∙ Planning Merchandising/Sort experiments on the platform in order to improve performance and drive best practices as a result of these ∙ Playing a key role for big sale events like ‘End of reason sale’, ‘Big Fashion Festival’ for the platform - coordinating and executing campaigns with the store operations team and ensuring seamless customer experience∙ Optimizing personalization and gamification of actions on the platform

Chennai Area, India

-Working for a global pet care firm, for one of their Smart Pet care products, involving event detection and classification using signal processing- Worked for a global pet care firm, to map products to the right market trends using Text Analytics. The idea was to categorize products into respective themes, and track performance of categories. - Worked with a leading retail client for Pricing and Performance strategy. Responsibilities included Identifying dimensions to measure performance; Analyzing performance trends based on key metrics for identified dimensions (Product Category, Channel, Store Segment, Time of sales etc.); performing market basket analysis; Measuring impact of pricing premium on revenue; Identifying elastic vs inelastic products/product categories; Generating monthly performance reports; Identifying top and bottom products/stores based on revenue/margins/units.

Bengaluru Area, India

Business Consulting: Involved in Life Sciences client engagements (pursuits, projects, discussions) and providing a business point of view- Worked on a Patient Operations Systems and Portal built on Salesforce Platform for a Global Biopharmaceutical company- Involved in Client service delivery with Agile Methodology with key responsibilities including Sprint Planning, Requirement Analysis, User Story Grooming, Visual Designs (mockups, wireframes, process flows), Quality Assurance, Reporting (dashboards)- Created End User training documents enabling clients to use the developed product- Developed a prototype for the Lifesciences’ industry for Clinical Trials Management in Deloitte USI team – enabling Patient Management, Case Management.

Responsibilities include- End to end recruitment processes for several prestigious organizations through effective communication and planning of the placement processes associated with it.- Part of Xuberance 2016 &2017 Brochure (Final Placement Brochure) & content team-Organizing various leadership talks, guest lectures and seminars with industry dignitaries.

Mumbai Area, India

Digital sourcing and underwriting – Study the gaps and ideate our offerings on used vehicle loans:• Identify the potential Indian used Market, study the customer profile, nature of purchase and buying patterns• Analyze the used car finance market and existing preferences for used car loans, on web aggregators• Formulate a way forward on digital space for Used Car financingOptimization and Standardization of MIS Reporting::• Meet with the vendor to understand the procedures for end-to-end reporting in the Auto-Loans segment• Determine redundancy and data/process clutter of the existing MIS Reporting• Optimization and Standardization of the Reporting techniques

Bengaluru Area, India

IT Build Resource, working with Citi-Global Reconciliation Utility. Involved in a project which deals with Maintenance and new developments of all the IT applications those support the different business portfolios of the client Citi Markets and banking. The activities performed in this project ensure that the recon applications are up to date to support the latest market practices and regulations.The work was carried out on a Reconciliation tool, developed internally for Citi to perform ETL operations and Reconciliations.

Hyderabad Area, India

Gurgaon, India

Master Of Business Administration (Mba), Marketing

Activities and Societies: Core Member, Student Placement CommitteeA second year Business Administration post-graduate student at Xavier.

Bachelor Of Technology (B.Tech.), Computer Science, 9.38

93.5%

Activities and Societies: Vice President (Pupils) of School, A member of the Elocution Club, Dance Club and Dramatics Club.- Vice.