Pratyush Benjwal Email & Phone Number

Dehradun, Uk, In

Delivered AR powered phy-gital gaming experiences for 1M+ users.> Shipped world’s first AR farm kit, Plugo Farm. Reached the highest retention rate of 27%, compared to other Plugo kits. Have netted ~$100K in revenue so far.> Shipped Plugo Detective, an interactive spy kit for kids. Currently at 43% game completion rate and has generated ~$50K in revenue so far. > Led a cross-functional team of 6, comprising Game Designers, Visual Designers, Game Devs, Content Associates, and Technical Artists.

Built an MVP for inculcating healthy eating habits in kids through gamification.> Helped define and document root problem statement and proposed solutions.> Designed the core game mechanics.

Bengaluru Area, India

Identified and developed solutions for spend management problems faced by millennials.> Achieved ~28% increase in average monthly savings by integrating ICICI Bank backed saving plans which provided users additional 6% interest on their savings.> Reduced overspending by ~11% by analyzing users’ transactions and sharing insights about where most of their money is being spent and predicting their bank balance by month end based on their current spending pattern.

Gurgaon, India

Built and grew the online learning platform for 300k+ users. Focused on content development strategy, hiring and Learning Management System (LMS) development.> Raised course completion rate to ~57% (one of the best in the market) by designing milestone-driven course journeys and using positive reinforcement techniques.> Boosted average NPS of courses from 6.4 to 8.2 by constantly taking feedback from users and revising content development strategy based on their needs.> Hired and mentored a team of 8, consisting of Instructional Designers, Visual Designers and Motion Graphic Artists. Reduced in-house course content development time from 8 months to 5 months.> Spearheaded platform transition from text based to video based learning.

Worked closely with founders and product team to redesign the internship hiring platform of 1M+ users.> Accomplished 21% improvement in hiring rate by solving major friction points in employer and student journeys and conducting a full UX design overhaul of the platform.> Achieved 33% jump in quality of applications by introducing résumé builder which provided a step by step guide of what makes a great résumé and shared real time feedback.

Gurgaon

New Delhi