Hi, my name is Mikhail Pravdin and I am the head of the UX research team at Avito. I have been doing research for more than 10 years and I want to increase the knowledge of product teams about UX research.I believe that the ability to conduct user interviews and usability testing well is one of the main skills for designers, product managers, analysts or other employees involved in creating services for customers.Why do I know exactly what I'm talking about- More than 100 projects in Beeline- More than 30 projects in Sberbank- More than 300 projects in Avito (in total)- - More than 100 projects in Cloud Research- More than 9 years in UXR- Learn from NNG- Conducted training and taught research courses for more than 5 years
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HeadCloud Research Sep 2020 - PresentArgentina- Launched the cloud research service from scratch- I combine the role of an expert, methodologist, manager and founder of the service- Acted as a manager on more than 200 projects- Assembled a team of 110 remote researchers- Created workflows for projects- Created artifacts for each type of projects- I carry out methodological control on all projects -
Head Of Ux Research / Product DiscoveryAvito Nov 2016 - Oct 2022Moscow City, Russia- I have assembled a UXlab team of 20 researchers, now there is a researcher in every product line, more than 6000 respodents pass through us a year- I have prepared a competence map and an individual development plan for the whole team, we have a very low outflow rate of researchers and many guys have grown in my department from an intern to a leading researcher- Organized an internal agency to search for respondents (15 people in the Support team). As a result, we reduced the cost of recruiting by 2 times and qualitatively improved the speed and efficiency- Together with the PMA department, we organized the discovery process and a double diamond for the entire company- Conducted more than 100 interviews on hiring product managers. Conducted more than 200 interviews on hiring researchers. Result: 20 people are now in the research team (I hired 31 in total) and more than 90 researchers in the Cloud Research team of external freelancers (see link below)- I gathered a community of Cloud Research freelancers in Russia and the CIS, which made it possible to expand the resource of my team, increase the bandwidth of Discovery. We have done more than 50 projects for Avito and more than 70 projects for other companies with their help. - Implemented software in our services for monitoring, surveys and unmoderated tests (Appsee, UXCrowd, SbS YandexToloka, UXFeedback)- Сonducted 3 internship programs for last 3 years, in 2021 we had 150 applications and as a result we took 7 interns to the department- I constantly speak and write articles, telling about the processes, approaches and results of our team. In total, I was a speaker at more than 15 conferences and in 5 podcasts. Participant of the ProducSense, ProductCamp, ProfsoUX, WUD, CXForum, DesignWeekend, etc. - Developed the author's course "Usability and interview" - conducted it 4 times in Avito, taught it 3 times for external teams. I was also a teacher at the courses of BinaryDistrict -
Senior Ux ResearcherSberbank Dec 2015 - Nov 2016Moscow City, Russia- Working with in-house customers to understand business needs and to craft UX research solutions- Analyze the target audience, create a participant's profile- Monitoring the participant recruiting process- Development of methodologies screener surveys for identifying clients’ target users- Developing test methodology – hypothesis, test design and test scenario (familiar with usability test, interview, deep interview, playtest, focus group, cultural probs, surveys, biometrics)- Consulting with clients on the development of prototypes for testing- Managing technical setup for in-person labs- Moderating remote (Zoom) and in-person user experience research studies- Analyzing the research findings- Developing reports based on research findings and recommendations- Presenting to executives- Keeping projects on schedule and within scope and budgetDepend on the project and my teammates experience I work as researcher or as supervisor. -
Ux ResearcherVeon Feb 2012 - Dec 2015Москва, Россия— Conducted 70+ strategic, tactical, and evaluative studies using a wide range of different methods (interviews, tests, surveys, design sprints, benchmarking)— Guided multi-method comparative research resulting in product roadmapping and improvement of key metrics— Built partnerships with teams across the organization with a variety of disciplines (analysts, designers, developers, market researchers, product managers, etc.) to generate insights which deeply impact the trajectory of the product work— Tailored and communicated research insights and recommendations to multiple levels of the organisation in creative ways that drive impact— Supported research for site and apps (DAU≈14 mln)— Coordinated formative research to redesign data presentation of items in different product verticals resulting in buyers' increase— Collaborated with Design and Product Management on quarterly prioritizations— Raised awareness on different research methods, advocated for user research and overall evidence-based approach within the domain and the organization in generalsee less -
Senior Specialist Of Testing It-ProductsBeeline Russia Sep 2010 - Jan 2012MoscowSubscriber equipment testing and introduction department. Responsibilities: ─ Testing of IT-products (mobile phones, modems) ─ Maintaining database “Telinfo” ─ Phone’s pictures editing in Photoshop -
Consultant On Setting Up Phones And LaptopsBeeline Russia Nov 2007 - Jun 2009MoscowResponsibilities:─ Interacting with clients─ Consulting on the products store for sale and configuration of mobile phones, PDAs, laptops, etc.─ Training of clients to work with phones, photo, audio and computer equipment─ Formatting of contracts (service providers)─ Handling cash and non-cash payments -
Bartender / WaiterСoffee Shop "Shokoladnitsa" Oct 2006 - Jul 2007MoscowResponsibilities:─ Preparing drinks and cocktails─ Interacting with guests, taking orders, table service─ Working with cash register
Mikhail Pravdin Education Details
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Russian State University For The Humanities"Sociology Of Management"
Frequently Asked Questions about Mikhail Pravdin
What company does Mikhail Pravdin work for?
Mikhail Pravdin works for Cloud Research
What is Mikhail Pravdin's role at the current company?
Mikhail Pravdin's current role is Head of UX Research.
What schools did Mikhail Pravdin attend?
Mikhail Pravdin attended Moscow State University Of Psychology And Education (Msupe), Russian State University For The Humanities.
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