Praveen Parambath Email & Phone Number

Coimbatore, Tamil Nadu, India

In my role as the Global Marketing Director at SIERRA ODC Private Limited, I lam leading strategic initiatives to enhance brand visibility and drive demand for our flagship product, efacility.in. By managing brand positioning, creating targeted campaigns, and working closely with sales teams, I play a key role in driving the company's growth and acquiring new customers.

Bengaluru, Karnataka, India

Directed the entire pre-sales cycle, from requirement gathering to proposal presentation. Demonstrated solution value through comprehensive proof-of-concepts, leading to increased client acquisition and retention, ensuring a seamless client experience.Worked with senior leadership to establish and achieve long-term objectives, contributing to the overall strategic direction and growth of company.Prepared & delivered presentations for board meetings, summarizing key developments, strategic initiatives, and performance metrics within company.Spearheaded the pre-sales team in designing customized observability solutions, aligning them perfectly with client requirements and developed sales playbooks and marketing materials, empowering the sales team with effective tools and strategies.Collaborated closely with product management to ensure solutions aligned with current market trends and incorporated customer feedback for continuous improvement.

Thiruvananthapuram, Kerala, India

Developed visually engaging materials showcasing the impact of Customer Experience (CX) and Customer Value Management (CVM) solutions through advanced AI technology.Created and implemented marketing use cases such as Customer Lifetime Value (CLTV), churn prediction, and optimization models, enhancing the overall marketing strategy.Worked closely with cross-functional teams to ensure client feedback was seamlessly integrated into the product development process, fostering a client-centric approach.Collaborated with sales teams to generate leads and identify new business prospects, driving revenue growth and market expansion.Provided comprehensive technical support and training to sales & marketing teams, ensuring they were well-equipped to leverage AI solutions.

Thiruvananthapuram, Kerala, India

Designed and led the development of minimum viable products (MVPs), facilitating rapid iteration and validation of AML solutions.Coordinated strategy and implementation efforts between US-based design teams and offshore peers, ensuring seamless collaboration and project execution.Conducted thorough market analysis to ensure AML solutions met regulatory requirements and addressed market needs, positioning the products for success.Collaborated with cross-functional teams to ensure successful product delivery and integration, enhancing overall project efficiency and outcomes

Kochi

Achieved significant revenue growth by conducting frequent customer meetings to gauge satisfaction levels and successfully closing new business deals with major banks.Ensured profitability by effectively managing commercials, bid management, and negotiations, optimizing financial outcomes.Identified and capitalized on innovative use cases, amplifying account revenue through strategic cross-selling of services.Developed and implemented strategic account plans for key BFSI clients, negotiated contracts and pricing agreements with clients, ensuring mutually beneficial terms and fostering strong client relationships.

Chennai Area, India

Led pre-sales activities for the implementation of digital banking systems and prepared technically accurate proposals and RFP responses, ensuring alignment with client requirements.Conducted engaging product demonstrations, presentations, and workshops with potential customers, effectively showcasing the value and functionality of digital banking solutions.Presented demo products at trade shows and marketing events, highlighting key selling points & functionalities to attract & engage potential customers.

Thiruvananthapuram Area, India

Developed and submitted customized RFP responses addressing specific customer solution requirements, including personalized products, competitive pricing options, loyalty programs, and efficient billing solutions, ensuring alignment with customer needs and market demands.Conducted and facilitated product demonstrations and proof-of-concept sessions, effectively highlighting the value and advantages of the pricing solutions to potential clients.

Cochin Area, India

Bengaluru Area, India

Managing relationships with large corporate clients, driving business growth, and overseeing complex financial transactions

United Arab Emirates

Responsible for actively and consistently converting client leads and onboarding their business trading volumes to the bank. Targeting Foreign Exchange (flow), ensure the sale of the product and services in all its chosen lines of business to Family Offices, Money Managers and High Net Worth Individuals

United Arab Emirates And Coimbatore India

Managing and driving the sales of treasury products to corporate clients, financial institutions, and high-net-worth individuals.

Bengaluru Area, India

Overseeing Money Transfer and Foreign Exchange operations, driving sales, managing relationships, and ensuring compliance

Bengaluru Area, India

Specializing in hosting solutions plays a critical role in driving sales, managing client relationships, and expanding market presence across the region.

Chennai Area, India

Overseeing the operations of a branch, managing sales, ensuring customer satisfaction, and driving growth in the housing finance sector.

Calicut Area, India

Developed and implemented strategic plans to drive growth in the consumer durables and home appliances category.

Mba, Finance, First Class

Bsc, Mathematics

Xii, Maths