Heading Digital Business for TacoBell India.

- Driving large-scale, direct-response customer acquisition initiatives- Driving online sales- Heading Digital Media Planning & Buying- Performance Marketing (SEM, SEO, E-mail, Mobile campaign, Display campaign, Audience profiling, Programmatic Buying, SMS, CRM)- Mobile Marketing (App campaigns & LTV tracking)- Programmatic buying- LTV tracking for consumers/channels- Social Media (performance/content)- Digital Brand building - Digital Content - Strategic Alliances and tie-ups- Heading Aggregators’ business- Digital Payment Eco-system for Domino's

• Developing, managing & Optimizing digital marketing campaigns on daily basis to maximize ROI.• Create strategic alliances to improve overall sales & growth by Google Adwords and MSN Adcenter.• Coordinate with the the Product & Technology teams to improve the overall product experience & improvements for the end customers.• Planning and budgetary control of all digital marketing Campaigns.• Devising strategies to drive online traffic to the company website.• Handling Display marketing (Branding and Performance campaigns) • Planning, Strategizing and Executing end to end to end online marketing activities. • This includes promotions of large SEM, Banner Ads campaign across Yahoo, Google, Facebook, Bing, InMobi and other Referral networks• Implementation of BTL activities across the company that includes all online marketing platforms. Strategizing Media Planning & Buying to maximize brand awareness and visibility• Analyze web data and formulate online marketing strategies. Ensuring marketing objectives, strategies are managed and achieved.• Strategies all the online campaigns for all brands (Media Buying, Media Planning, Communication of the creative’s).• Handle huge budgets for each brand quarterly.• Accountable for complete operational activities of all the campaigns.• Tracking competition activities by mapping their online activities like communication strategies , spend and Number Analysis etc.

•Developing, managing & Optimizing digital marketing campaigns on daily basis to maximize ROI.•Create strategic alliances to improve overall sales & growth by Google Adwords and MSN Adcenter.•Coordinate with the the Product & Technology teams to improve the overall product experience & improvements for the end customers.•Planning and budgetary control of all digital marketing Campaigns.•Devising strategies to drive online traffic to the company website.

Analyzing and Creating New Business ProposalsPerforming Keyword ResearchMarket ResearchCampaign Set-up Keyword CreationWriting Ad-CopyBid OptimizationGenerating and Expanding Keyword lists for Existing and New accounts Report Generation on Weekly, Monthly & Daily basisWebsite Design AnalysisVarious other account maintenance tasks

Analyzing and Creating New Business ProposalsPerforming Keyword ResearchCampaign Set-up Keyword CreationWriting Ad-CopyGenerating and Expanding Keyword lists for Existing and New accounts