Praveen Simon Email & Phone Number

Chennai, Tn, In

United States

- Conduct comprehensive market research to understand customer needs, market trends, and competitive landscape, informing strategic product positioning and marketing efforts.- Develop and refine product positioning and messaging to clearly communicate value propositions and differentiate products in the market.- Create and execute go-to-market strategies for product launches, ensuring seamless collaboration with sales, marketing, and product teams.- Equip the sales team with essential tools, training, and collateral, including sales presentations, product demos, and competitive analysis, to enhance sales effectiveness.- Plan, execute, and manage multi-channel marketing campaigns to drive product awareness, lead generation, and customer acquisition.- Gather and analyze customer insights and feedback to inform product improvements and optimize marketing strategies.- Monitor and report on the performance of marketing campaigns, utilizing data and analytics to measure success and guide future initiatives.- Collaborate closely with cross-functional teams, including product management, sales, marketing, and customer success, to ensure cohesive product marketing efforts.- Maintain and enhance brand image, ensuring alignment of all marketing activities with the brand's voice and values.- Establish thought leadership by contributing to industry blogs, whitepapers, webinars, and other content, positioning the company as an expert in the field.- Manage the product marketing budget, ensuring efficient allocation of resources to achieve marketing objectives.

India

My primary focus, as a Product Marketer at Picmaker, is on drive revenue through various means. It includes:- Market & ICP Research to improve the existing features & craft the new ones- Manage Go-To-Market (GTM) Strategies (Product positioning, messaging, & campaigns)- Enable sales team through training sessions, collateral creations, & battle cards- Host thought-leadership and product webinars (Lead generation & qualification)- Attract high-quality Marketing Qualified Leads (MQLs) through targeted email campaigns- MQL to SQL conversion rate optimisation that helps the sales team to connect with the prospects- Plan and manage product launches (Pre-launch, launch day, & Post-launch strategies)- Host user interviews to understand the challenges & their app activity- Help product management, design & dev team to stay in line with the market trends and user demands

Chennai Area, India

At Inspirisys, I report directly to the Chief Marketing Officer and my responsibility revolves around the below areas:- Responsible for increasing social media presence (prime focus on LinkedIn)- Generating "Sales Qualified Leads" through email marketing campaigns- Creating compelling content through blogs- Working closely with the sales team to create effective marketing materials such as brochures and flyers.- Using content marketing to position cybersecurity, IoT, and banking technology solutions in a way that resonates with the target audience- Overall goal is to increase Inspirisys' reach and visibility in the Information Technology spectrum through targeted marketing efforts

Chennai Area, India

As the digital marketing manager of Focuz Studios, I report directly to the CEO and am responsible for:- Generating leads through the use of Facebook Ads and Google AdWords.- Optimising the Conversion-Rate through Hubspot Automation- Helping the brand build and maintain a strong presence on social media (prime focus on Instagram).- Generating a steady stream of revenue with high-quality leads and conversions.- Ranking the company's web pages for top keywords on the first page of Google through expertise in search engine optimization (SEO).

Chennai Area, India

I started my career here at Think Content Interactive, a Marketing Agency. I have the opportunity to work with clients from various industries, such as entertainment, education, and retail.My primary responsibilities are - Increasing brand awareness and generating leads for clients- Utilizing various lead-generation tools, such as Google AdWords, Facebook Ads, Mailchimp, Taboola, and Outbrain- Opportunity to gain experience and explore different facets of digital marketing- Instrumental in helping clients achieve marketing goals through high-quality leads and increase brand awareness

Bachelor Of Engineering, Computer Science And Engineering

Hsc, Computer Science