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An award-winning thought leader in driving transformation and management by crafting Customer Experience, Design, and Digital strategies with a proven track record. I have assisted numerous businesses across various industry sectors by creating pathways, reshaping perspectives, and spearheading CX initiatives to foster customer-centric portfolio expansion.With an overall 3 decades of extensive experience out of which two decades exclusively within the UAE, I consistently achieved business-focused results in the digital realm in the Banking, Financial Services, and Insurance (BFSI) industry. My core expertise is constructing user-friendly digital experiences and formulating strategic digital transformation efforts.UX Certified (Nielsen Norman Group)- UX Management + Interaction & Mobile Design - Lean UX and Agile - Managing User Experience Strategy - The UX VP/Director - UX Deliverables - Effective Ideation Techniques for UX Design.Accomplishments that I enjoyed working on- Built & successfully launched UAE’s first cloud-hosted mobile and online banking channels compliant with UAE data residency with a unified platform for Mashreq’s 5 different customer segments with more than 100+ journeys in a record time.- Was instrumental in conceptualizing, and launching UAE's first true 100% digital bank Mashreq Neo.- Developed the Customer Experience strategic framework & methodologies for Al Ghurair Investment.- Won four awards at the GCXA Best Customer Experience in Real Estate, Customers at the Heart of Everything, Best Customer Experience Strategy, and Best Customer Experience Team.- Delivered digital onboarding and sales-led customer acquisition channels for CASA, Cards, and loans resulting in 15% NTB growth and a 70% reduction in TAT.- Launched the first-ever fully functional true-blue mobile banking application in the UAE in 2008.
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Founder And DirectorXverseDubai, Ae
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Founder & DirectorXverse Digital Oct 2023 - PresentLondon, England, GbOversee the strategic direction and execution of initiatives aimed at enhancing customer experience, digital transformation and design projects. Drive the integration of user-centric design principles, technology innovation, and data analytics to optimize customer interactions and deliver seamless digital experiences across various touchpoints, ultimately driving business growth and competitive advantage.• Primary focus as the strategic leader is to champion the overarching customer experience vision, placing a strong emphasis on driving sustainable business growth for our clients.• Spearhead the collaboration with industry veterans and leaders by formulating and managing the execution of high-level customer experience strategies that intricately align with our company's mission and values.• Strategically understanding the unique needs of our clients and advice on CX transformation by providing a framework that gets embedded into their business model.
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Co-FounderFlexispirit Sep 2023 - PresentResponsible for driving digital innovation and strategy, ensuring seamless integration of technology solutions, and optimizing user experiences to enhance the overall performance and competitiveness of the FlexiSpirit platform.Additionally, crafting and refining the customer experience journey within the platform, leveraging digital tools and analytics to understand user behaviors. Managing customer experiential data, implementing continuous improvements in the product development lifecycle, and foster a customer-centric culture to enhance satisfaction and retention to boost sustainable business growth. -
Design AdvisorF1Soft International Pvt. Ltd. Mar 2022 - PresentKathmandu, Bagmati, NpCreating and implementing design strategies to enhance the overall user experience and visual appeal of our products and services of the products and services developed by F1 Soft. Collaborate with cross-functional teams, advising strategies for user research and usability testing to gather insights that inform the design process. Leading the strategic role in development of design guidelines and standards, ensuring a cohesive and user-friendly interface across all touch-points. Additionally, work closely with stakeholders to align design objectives with business goals, fostering innovation and a customer-centric approach in our enterprise design ecosystem. -
Senior Vice President - Customer ExperienceAl Ghurair Investment Jul 2021 - Oct 2023Dubai, AeEstablish a group wide Customer Experience strategy and management practice by securing buy-in from the board and executive leadership. Actively collaborate with cross-functional teams to align CX strategies with business objectives and drive continuous improvement in customer satisfaction metrics for the business verticals across 6 different industry segments (Foods & Resources, Properties, Mobility, Engineering, Construction, and Education)• Worked closely with the enterprise excellence team advising them on key Customer Experience related initiatives so that the target operating model transformation initiatives can be aligned with customer insights for sustained business impact.• Was instrumental in building the group-level Customer Experience framework and setting up of the CX department.• Led a team from the corporate side to transform 3 businesses (Properties, Retail & Facility Management) with CX capabilities by implementing best practices, methodologies, and resources to manage end-to-end customer experience.• Strategized the customer journeys for consumers & drivers based on the value proposition and advised on the UX&UI for a personalized E-Hailing product for their mobility business.• Developed value proposition, devised customer journey, designed UX&UI, and helped the initial development of the digital ecosystem for their B2C properties business.• Designed UX&UI guardrails for the Technology teams to ensure there is consistency and customer focus in embedded in customer facing applications. -
Vice President - Digital Product LeadMashreq Bank Nov 2019 - Jun 2021Dubai, Uae, AeSetting a clear product vision aligned with business goals, conducting market analysis, fostering stakeholder alignment, and driving continuous improvement to ensure the product's competitiveness and success. Additionally, to oversee risk management, strategic partnerships, resource allocation, and effective communication to advocate for the digital channels within the organization and drive its growth.• Defining and prioritizing features, functionalities, and user experiences to meet customer needs and business goals and prioritizing the product backlog based on customer feedback, market trends, and business objectives.• Collaborating with stakeholders to gather requirements, clarify expectations, align priorities, and communicate product updates, releases, and roadmaps to internal teams and external stakeholders.• Led a vast and diverse squad consisting of Product, Design, Engineering, and QA skillsets to build the new age Mobile & Online banking channels, fully developed in-house using Microservice architecture, DevOPS technologies and hosted on 100% UAE resident Microsoft Azure cloud infrastructure.• Designed and developed integrated in-app new-to-bank customer onboarding for CASA & Cards for 5 unique segments (Retail, Islamic, SME, Gold & Neo - Digital only).• Built more than 100 intuitive power packed journeys viz. Digital KYC, Customer Profile Management, Money Transfers, Bill Payments, Investments, Loans, Insurance, Integrated Wallet & Payment services, Rewards, CASA maintenance, Cardless Cash, Mobile to Mobile transfers, E-Statements, Digital charity, Card Control, Document Vault and many more. -
Manager Ux & UiMashreq Bank Sep 2016 - Oct 2019Dubai, Uae, AeWas instrumental in the UAE's first true 100% digital bank Mashreq Neo and have contributed in constructing its digital product proposition, building ground up UX & UI of the customer on boarding experience via web & mobile app channels, integrated various FinTech solutions for a seamless customer experience and simplifying the customer details being captured. Also conceptualized and built a fully integrated, unified digital fulfillment platform being used by OPS and internal stakeholders. The fulfillment platform had an extension of a tablet driven mobile app to complete welcome kit delivery, KYC, FATCA, CRS, document collection and integration with Emirates ID for retrieving customer details.Launched digital customer acquisition platform enabling direct sales and branch sales to on board customers using BYOD or corp mobile devices. Also as the accounts were opened instantly and TAT and operational cost significantly - directly impacting NPS as a result of enhanced customer experience.Managed UX & UI for the following key initiatives:- Branch transformation digital interfaces built for paperless self serve processes for RMs and service executives via full service tablet devices integrated with all possible bank systems- Mashreq Pay wallet- Snapp mobile banking application consisting of more than 100 functions- Mashreq company global websites
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Channel Manager Website & Online MarketingMashreq Bank Nov 2011 - Sep 2016Dubai, Uae, Ae• Revolutionized online user experience and exponentially increased online customer acquisition through innovative and cost effective methodologies.• Launched E-Forms an innovative electronic end-to-end application processing system for Mashreq.• Introduced creative methods of customer communication through multi-channel digital marketing strategy.• Enhanced customer engagement by optimizing online content, presentation elements and interactive online tools.• Conceptualizing ingenious online marketing and customer acquisition strategies for various financial products and services, including customer migration to electronic channels.
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Channel Manager Mobile Banking & E-ServicesMashreq Bank Aug 2008 - Oct 2011Dubai, Uae, Ae• Spearheaded GCC's first fully functional Mobile banking service for Mashreq.• Developed and devised key functionalities, features and user experience strategies for the mobile banking channel.• Developed inventive strategies to build applications for various mobile devices viz. Standard Java based Smart Phones, iPhone, iPod Touch and Blackberry phones.• Worked on wide variety of mobile platforms - application based, phone browser based and SMS text based. • Managed a broad range of 3rd party payment services integrated to Mashreq’s alternate channels - Online banking, Mobile banking, SMS banking and IVR channels
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Creative Web OfficerMashreq Bank Aug 2006 - Jul 2008Dubai, Uae, Ae• Managed the Web Content Management System for Mashreq across all groups and divisions• Developed and executed bank wide email and SMS marketing campaigns.• Extensively involved in the organization wide re-branding program - specifically looking after the online presence and digital marketing activities.• Designed & developed various websites and micro-sites for various strategic initiatives and marketing campaigns.
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Consultant EbusinessCiti May 2004 - Jul 2006New York, New York, Us -
Multimedia ProfessionalThinkagain Designs Jan 2000 - Apr 2004
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Web Creative DirectorSoftware Algorithms (Webcraft) Jul 1998 - Jan 2000
Praveen Bangera Skills
Praveen Bangera Education Details
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Jaipur National UniversityInformation Technology -
Rajiv Gandhi Open UniversityMarketing
Frequently Asked Questions about Praveen Bangera
What company does Praveen Bangera work for?
Praveen Bangera works for Xverse
What is Praveen Bangera's role at the current company?
Praveen Bangera's current role is Founder and Director.
What is Praveen Bangera's email address?
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What is Praveen Bangera's direct phone number?
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What schools did Praveen Bangera attend?
Praveen Bangera attended Jaipur National University, Rajiv Gandhi Open University.
What are some of Praveen Bangera's interests?
Praveen Bangera has interest in Animation, Children, Environment, Education, Art, Photography, Science And Technology, Movies And Music, Travel, Arts And Culture.
What skills is Praveen Bangera known for?
Praveen Bangera has skills like Digital Marketing, Internet Banking, Mobile Banking, User Experience, Retail Banking, Banking, Mobile Marketing, Management, Team Management, Mobile Applications, Digital Media, Web Design.
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