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I’s responsible for complete branding and marketing activities for the multi-channel e-commerce platform called ‘e-bee’ (www.e-bee.com). Have done in-depth market research to identify the target market and have done product comparison analysis for showcasing product strengths. Deeply involved in go-to-market strategies and in brand positioning through putting across right messaging at the right places such as website, events, social media networks, collateral, PR, print media etc. My responsibility also involved corporate website management, SEO, identifying right events and exhibiting etc. Planning and strategizing various marketing campaigns such as email marketing, social media marketing, event marketing, etc for lead generation. Coordinating with product management team for product updates and relaying it to concerned stakeholders both internal and external. I’s also responsible for collateral design and development, website design and development, product UI design, product & business interface diagrams etc.

Role and Responsibilities:Involved in the core team of building Tangence’s first product ‘Exclusife.com’ (www.exclusife.com). Exclusife is a web-based sales acceleration platform for Indian retailers. •Responsible for bringing in new features. •Preparing business requirement document (BRD) and explaining the features & use cases to the development team. •Creating wireframes for every page/screen of the application according to the workflow and getting them designed with the proper look & feel. •Understanding the user experience and getting the user interface developed accordingly.•Successful launches of new features in quick succession. •Preparing content for every email/SMSs that would go to the retailers and consumers on every call-to-action. •Regular field visits to take feedback from the retailers and prioritizing the same to improve the product accordingly. •Implementing Go-to-market strategies•Creating content and designs for marketing materials like tent cards, brochures, pamphlets, flyers, posters, standees, coupons/vouchers etc. Also, managing Client Services dept. with a team of 5 members from March 2013 and performing duties of a Client Services Manager. •Setting up client services process and tracking activities of clients on the product. •Solving client issues/escalations. •Building strategies for retailers to make them use the product extensively. •Training the team on product and new features so that proper support and training is given to the retailers. •Involved in account growth by getting the retailers into annual subscription mode or monthly renewals. •Collecting data and preparing data analysis reports for further decision making on the usability of the product.

Role and Responsibilities:•Managing a lead generation service unit •Preparing operational strategies and other marketing techniques such as social media marketing, email campaigns, banner ads etc to increase ROI•Analyzing the effectiveness of marketing tactics and providing actionable recommendations to clients on their lead generation campaigns•Designing and executing online marketing campaigns•Online Research•Project Management•Running affiliate marketing services as a support channel for lead generation•Lead Management and Lead Tracking•Ensuring smooth processing of the marketing claims and timely reimbursement to the business partners and affiliates•Analysis of the effectiveness of marketing tactics•Preparing pricing strategies to increase sales•Approving of costs given by the sales team to prospects•Price negotiations with clients and vendors•Approving monthly invoice sheets that is to be sent to clients•Preparing budgets and incentives for team•Have prepared process documents from scratch for account management and execution teams•To meet monthly revenue targets from execution point of view•Allocating team targets for respective teams•Preparing and recommending performance appraisals for team

Role and Responsibilities:•To build relationship with existing accounts and new accounts•Project Management•Project cost estimation and proposal drafting•To initiate Project kick-off•Price negotiations with clients and vendors•Preparing monthly invoice sheets•Account Growth•To manage account management team

Role and Responsibilities:•Lead generation through social media networks, cold calling etc. for European and North American region. •Qualified leads and fixed demos with prospects. •Drafted proposals and did price negotiations with prospects. •Involved in marketing and pre-sales activities.•Fixed face-to-face business meetings for Vice President in Europe.

My Role and Responsibilities :•To start Europe Operations for Vavni in Mobile domain.•Developing Business Plans and Sales Strategies for Europe•Lead generation•To start Staff Augmentation services in Europe for Mobile Technologies like – Symbian, Android, WindowsCE, iPhone SDK etc. and also in Embedded Solutions Domain and Enterprise Solutions Domain.•Relationship building with Trade Counsels of Finland and Netherlands which are FINPRO and NFIA respectively.

I was involved in various activities such as -• Research about target markets, identification of database• Providing back-end support to the UK-office. • Maintaining PR with the Foreign Embassies and the Chambers of Commerce • Profile searching for international staff augmentation on various technologies such as SAP, ORACLE, .NET etc and interviewing the candidates according to international standards.• Account management • Lead Management