Assistant Marketing Manager
CurrentEnhanced customer engagement with targeted social media efforts Led creative direction for advertising campaigns, ensuring consistent branding across all channels of communication including print, digital, and social media platforms. Successfully managed multiple vendor relationships including agency partners, freelance designers, and technology providers ensuring timely delivery of assets necessary for marketing initiatives. Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization. Launched successful digital marketing campaigns that achieved goals for increased website traffic. Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns. Wrote and distributed press releases to increase brand visibility.