Pravin Joseph Email & Phone Number

United Arab Emirates

Responsible to Launch and Implement ecommerce strategies in MENA region across 7 countries.Responsibilities: -• Led and manage a team of 20+ professionals, recruiting, training, mentoring, and setting performance targets.• Heading the team & managing all major online Channels in the region such as AMAZON, NOON & Other major E-commerce Channels across the region. In relation to traffic acquisition, sales, conversion and reporting to the COO.• Analysis data and identify trends, monitoring website traffic and sales data, and making data- driven decisions.• Look into day to day operations, such as managing inventory, product listing, and order fulfillment. • Manage budget including website development, digital marketing, and other related expenses.• Drive growth by researching, sourcing and launching new products, and developing go-to-market strategies.• Vendor management by selecting, developing and monitoring vendor.• Drive successful brand integration through commercial due diligence, cross-functional collaboration, and developing go-to-market strategies.Achievements:• Collaborated cross-functionally to optimize customer journey, resulting in a 30% increase in customer retention rate.• Analyze website traffic and sales data to identify trends and make data-driven decisions, increasing website conversion rates by 25%.• Leading to the implementation of innovative technologies and achieving a 15% increase in market share.• Developed and executed successful campaigns, driving a 30% increase in website traffic.• Optimized day-to-day operations by managing inventory, product listings, and order fulfillment, achieving a 20% decrease in operational costs.• Successfully researched, sourced, and launched new products, expanding product lines/categories, resulting in a 25% increase in revenue.• Optimized vendor management, reducing lead times by 20% • Successful integration of newly acquired brands, achieving a 40% increase in revenue and market share.

Saudi Arabia

Responsible for the development of Marketplace and Retail for KSA and UAE for Tila.com. Lead the team in both regions.Responsibilities: -• Heading and managing Retail and Marketplace for KSA and UAE• Category P&L ownership and Key account management for GCC and International Market • Implement and develop category strategy by building 6 months, 1 year, and 3 years plan on selection, marketing, GMV, margin, operation, and team structure. • Collaboration with Product Management Team for back end developments and categoryfunctionalities from scratch.• Leading a team of Category manager and BD manager to ensure a wide assortment of trending products in categories.• Implement the business plan process, to improve focus and accountability in developing category initiatives that deliver top-line growth.• Driving commercial marketing plan across all channels - paid search, affiliate marketing, social media, banners, push notifications, and newsletters.• Understand the choice of the customer and give inputs to Product, Web, Operations, and Marketing Teams.• Develop category marketing calendar and OTB • Manage all aspects of web analytics related to eCommerce and communicate relevant information to team members, executive leadership and cross functional partners • Identify unique brands for GCC region across the categoriesAchievements :Spearheaded the successful launch of TiLa.com, resulting in 100K app installations • Developed and established strategic partnerships with major retailers such as LULU, HYPER PANDA, NESTO, Al JASEERA, and CITY FLOWER, resulting in increased sales and market share.• Introduced innovative concepts, including hyperlocal and marketplace eCommerce.• Pioneered a new SHARE AND BUY model with Impossible Deals, which resulted in increased customer engagement and sales growth.• Led the implementation of a bulk or wholesale selling strategy, directly targeting end customers

Saudi Arabia

Responsible for the development of Marketplace for KSA and UAE for WADI.com. Lead the team in both regions and work with the site merchandising and digital marketing team (INDIA). Manage all KPI for traffic, sales, and customer acquisition.Responsibilities: -• Spearheaded the strategic development and management of Fast-Moving Consumer Goods (FMCG), Groceries, and Electronics categories across the Kingdom of Saudi Arabia (KSA) and United Arab Emirates (UAE) markets.• Achieved significant increases in Margin and Gross Merchandise Value (GMV) through targeted initiatives and optimization strategies.• Successfully onboarded over 200 suppliers, fostering robust partnerships to ensure diverse product offerings and competitive pricing.• Implemented comprehensive improvements in Search Engine Optimization (SEO), content quality, and website navigation for user experience and drive organic traffic growth.• Maintained vigilant oversight of Profit and Loss (P&L) metrics, proactively identifying areas for improvement and take necessary actions to ensure financial health.Achievements:• Successfully planned and led cross border (B2B) strategy which resulted in an 80% revenue improvement over the prior year sale for entire category.• Launch Grocery app in KSA within 3 months• Responsible for on-boarding, performance evaluation and appraisals of a team of 4 Business Development Managers, and 4 Account Managers and 2 Merchandiser across regions (India, KSA and UAE)• Registered a growth of 35 % growth in Laptops Category with 150 + sales per day.• Expand camera category, created new brands to lens and accessories, generating 16% sales and 18% margin increase.• First to launch GoPro 6 Action Camera and LG TVs 2017 models Across region• Driving growth of 50 % for TV category through new brand development & selection expansion (100 SKUs added to a base of 300 SKUs)• Increase revenue with additional marketing support through brand tie up with INTEL and ACER

Dubai - Uae

Launched Amazon (Souq.com) Online Retail business of Consumer Electronics in UAE from 2011 Product Categories includes TV, Cameras, Home Theatre, Speakers, Mp3 players and Accessories.Achieved 100% Growth in Sales Year on Year Introduced sub categories like Binoculars & Telescope, Musical Instruments, Car audio & Video.Handled Home appliance during the Year 2012-2013 as additional responsibility & achieved 100% Growth.Responsibilities: -• Spearhead the establishment and growth of the consumer electronics category within the UAE region.• Drive the identification and implementation of enhancements while overseeing the sourcing strategy for goods procurement.• Monitor and communicate critical operational metrics to enhance cost efficiency and operational efficiency.• Proactively analyze pricing and market dynamics to anticipate shifts in buyer-supplier dynamics.• Formulate and execute strategic initiatives for targeted sub-categories.• Employ adept negotiation tactics to secure deals with favorable terms and conditions.• Maintain an up-to-date understanding of product landscapes, market trends, and product life cycles to inform decision-making processes.Achievements:• Introduced Consumer electronics with 100% growth YOY 2012,2013,2104• Launched TV Category and grew business from 1 TV to 100 TV within 3 months • Developed Action Camera sub category with 10 x growth wit in 6 months• Implemented Bundle offers for Camera with 30 % increase in sales• Standardized the product title for entire category for SEO improvement , resulted in 20 % growth in sales • Implemented wall bracket installation for TVs across UAE with Vendor tie ups • Best performer during 2012,2013 and 2014 continuously for 3 years• Maintain minimum inventory through the category and achieve target

Dubai

One of the first online retail in UAE• Co-founded and launched MyGSM.me • Created from scratch the Sourcing and co-created the Logistics & Warehousing and the Call Center departments• Closed sourcing deals with the major brands and distributors in the Middle East, UK and China• Created and implemented the Sourcing strategy and the internal documents (Purchase Order, Campaign Schedule...)• Established operational procedures and guidelines for all the departments• Hired, trained and managed 4 persons across 3 departments• Provided in-depth visibility on operations work and status• Planed budgets, managed costs and prepared the reports for the board meetings

Mba, Marketing/Marketing Management, General

Bachelors, Marketing And Management, 7.2

Activities and Societies: Quiz Team , Debate Team Part of College Cricket and Football Team Represented India at Malaysia - 2003 (.

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services