Pravin Krishnan Email and Phone Number
Pravin Krishnan personal email
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20+ years’ senior leadership experience in enhancing BUSINESS TRAJECTORY, COMPETITIVENESS & PROFITABILITY► Competencies- Experienced in directing end to end business and operations management across the Asia region within the materials, chemicals and polymer domains.- Well versed in the areas of strategic planning, P&L management, marketing and branding, finance as well as supply chain.- Possess excellent acumen in conceiving and implementing strategies to drive business improvement and turnaround business performances in achieving sustainable profitability.► Characteristics- Skilled in identifying and understanding market needs in rolling out effective Go-To-Market strategies for all product lines and strategic segments.- Demonstrated outstanding expertise in adopting digital marketing, competitive analysis and performance management tools.- Strong expertise in hiring the right people and leading teams to deliver sustainable success.SPECIALTY: Business Transformation | Marketing & Branding | Performance Turnaround | Strategic Planning | Value Creation | Product Development | Go-To-Market Strategies | Pricing Strategies | Coaching & Mentoring | Team Leadership | Relationship Management | New Product Introduction | Product Management | Training & Development | Talent Retention►► pravin.krishnan@gmail.com◄◄
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Vice President And Managing Director AseanCcl DesignKuala Lumpur, My
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Vice President & Managing Director AseanCcl Design Jan 2022 - PresentGlobal, Reach, Gb -
Managing Director AseanCcl Design Aug 2020 - Dec 2021Global, Reach, Gb
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Sales & Marketing Director AseanCcl Design Jun 2019 - Jul 2020Global, Reach, Gb
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Vice President Marketing, Performance MaterialsLaird Performance Materials Jan 2018 - Feb 2019Wilmington, Delaware, UsI direct the global marketing, product portfolio management and branding operations towards delivering set top line and bottom line targets.A major part of my role involves defining and executing the strategic direction of marketing development organization for targeted segments while monitoring and reviewing the performance.Besides that, I also establish the business plans for Strategic Options in creating differentiations and targeted Go-To-Market strategies for focused product lines while driving pricing strategy improvement to maximize value creation.Lastly, I improve the utilization of social media and marketing communication plans to enhance branding as well as provide coaching and mentoring to subordinates in enhancing respective competencies. -
Sr Commercial Director North Asia PacificAvery Dennison Nov 2015 - Dec 2017Mentor, Ohio, UsI was promoted to managed full spectrum commercial operations across the Greater China, Japan and Korea regions towards delivering annual revenue targets.Here, I led marketing and brand building activities to heighten awareness as well as rolling out new offerings to secure market shares.Besides championing the development of new product lines in China to be exported across the world, I also developed go-to-market channels as well as cement strong relationship with key accounts and end users.Lastly, I drove end to end acquisition integration activities in ensuring successful embedding of two new acquisitions. -
Segment Director Graphics, Asia PacificAvery Dennison Oct 2012 - Oct 2015Mentor, Ohio, UsI was tasked to spearhead end to end marketing and branding operations encompassing strategic planning, product management as well as technical marketing across the Asia Pacific region.Other key accountabilities included:- Formulated go-to-market channel strategies in enhancing the company’s competitive advantage to drive aggressive market share acquisition.- Implemented commercial adaptation of Regional S&OP programs to improve the service levels as a key lever to drive share gain. - Drove end users marketing across the region with targeted market segmentation while developing direct account channel strategies.Additionally, I adopted the Miller Heiman strategic selling and key account management tools as well as introduced Sales Excellence Programs and implemented pipeline management and SF.com.Lastly, I conducted screening, evaluation and execution of new M&A as well as partnerships for the Japan market.
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Business Director , Graphics, South AsiaAvery Dennison Jan 2011 - Oct 2012Mentor, Ohio, UsHere, I drove go-to-market strategies development, branding and marketing as well as key account management for the Indian sub-continent and Southeast Asia markets.This involved developing unique differentiated growth strategies for niche businesses including collaboration with Indian MNCs and expansion of T2/T3 cities.Apart from enhancing the organizational structures, talent pipeline and capabilities as well as establishing talent retention programs, I also introduced value added service offerings and fit for market products to boost market share.
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Segment Manager , Fleet & Architecture, Asia PacificAvery Dennison Feb 2009 - Dec 2010Mentor, Ohio, UsI was promoted to established the Regional Segment Marketing Plans as well as developed business cases and OGSM Charters to drive business growth across Asia.This included defining the sub segment targets as well as managed qualification processes and end-user projects while enhancing the go-to-market strategies towards gaining market leadership.Other than that, I led product development and commercialization initiative encompassing market trials as well as promotion activities.Lastly, I cemented strategic alliances with key partners while implementing various value added programs.
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Regional Manager , Supply ChainAvery Dennison Apr 2007 - Feb 2009Mentor, Ohio, UsHere, I managed end to end sales and operations planning processes including S&OP enhancement, SLAs formulation and supply chain visibility improvement as well as service level improvement.Besides that, i implemented Global PVC Films Purchasing Commodity Strategy in Asia, developed outsourcing strategies and business processes for vendor selection and contracting as well as managed global contracts with regional and global suppliers.Additionally, I improved the warehouse layout for a manufacturing plant in China, established same day and next day deliveries for key customers in Australia, China and India as well as supported various Lean Sigma initiatives across the region.Other than that, I …- Collaborated with the team in delivering the Global Solvent Manufacturing Capacity strategy in maximizing return on assets to emulsion assets.- Coordinated with Global Commodity teams of Liners, Silicones and Adhesives to expedite regional requirements and supply plans.- Executed the Regional Freight contract and worked with Global team in finalizing global logistics contracts.- Implemented the e-ordering inter company process to maximize productivity.
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Financial Controller & Supply Chain Manager AsiaWeir Minerals Apr 2004 - Apr 2007Fort Worth, Texas, UsI was hired to spearhead the integration of operations, finance and supply chain processes into the new global ERP system.This included developing indices to monitor global pricing of key commodities and proposing pricing/ contracting strategies.Besides that, I also led the identification of new supply base in China while driving qualification projects and establishing supply plans for new plant start up. The results that I have delivered included:- Improved financial reporting systems and processes to within 3 days every month.- Upgraded the inventory management systems to enhance inventory movement visibility and integrity.- Enhanced the sales and operations planning process within the organization resulting in airfreight costs and lead time reductions.- Improved sourcing for bulk commodity item in delivering procurement savings.- Reduced SLOB stocks.Lastly, I was recognized for outstanding performance Globally in 2005 and 2006. -
Global Finance ManagerThe Lubrizol Corporation 1999 - 2003Wickliffe, Ohio, UsDuring this tenure, I oversaw the financial management of a new Greenfield site setup encompassing accounting, financial planning and forecasting, risk management, capital planning as well as external and internal reporting.Besides that, I coordinated the preparation and presentation of 5-year strategic plans, operating plans as well as monthly business reviews.The key initiatives included:- Evaluated options, performed analysis and prepared presentations related to one North American plant shutdown and relocation to Malaysia.- Analyzed and evaluated a potential business JV with a French company.- Led 3 successful implementation in different sites of JDEdwards systems in Malaysia and China.- Integrated new botanical extraction acquisition in Thailand into the global financial systems of Noveon.Additionally, I served as key member of the Static Control Global Leadership team in carving out the Static Control business unit from the polyurethane business globally to drive focused growth in that segment.The highlight of the tenure included winning the Global Winner Circle Award of excellence in 2002. -
Management AccountantIndustrial Resins Malaysia Nov 1993 - Nov 1999I started my career as a Management Accountant tasked to carry out preparation of financial and operational performance reports including financial statements reviews, variance analysis as well as performance comparison.Apart from performing credit control management, I also oversaw the inventory control where I have introduced policies and procedures towards minimizing stock holding requirements in line with customer requirements.Additionally, I …- Developed a new product and customer profitability analysis system.- Carried out application of manufacturing licence for a proposed new manufacturing entity- Served as an active member of successful “SCALA” system implementation.Lastly, I conducted investment appraisals, board papers preparation, project accounting and payment progress monitoring as well as foreign currency hedging for a Plant Expansion project.
Pravin Krishnan Skills
Pravin Krishnan Education Details
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CimaManagement Accounting -
Southern Cross UniversityGeneral Management
Frequently Asked Questions about Pravin Krishnan
What company does Pravin Krishnan work for?
Pravin Krishnan works for Ccl Design
What is Pravin Krishnan's role at the current company?
Pravin Krishnan's current role is Vice President and Managing Director ASEAN.
What is Pravin Krishnan's email address?
Pravin Krishnan's email address is pr****@****ail.com
What schools did Pravin Krishnan attend?
Pravin Krishnan attended Cima, Southern Cross University.
What skills is Pravin Krishnan known for?
Pravin Krishnan has skills like Business Strategy, Cross Functional Team Leadership, Product Development, New Business Development, Supply Chain, Marketing Strategy, Negotiation, Strategic Planning, Forecasting, Process Improvement, Account Management, Product Marketing.
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