Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunitiesProvide SEO analysis and recommendations in coordination with elements and structure of websites and web pagesProvide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specificAdminister search engine programs (XML sitemaps, webmaster tools) for purposes of diagnostic reporting on client projectsHelp to create and support marketing content to socialize and use for social media purposes (e.g. videos briefs, case studies, blog posts, posts from analysts and customers)Implement link building campaigns in coordination with SEO goalsAssist in development and execution of communication/content strategies via social communities in coordination with SEO goalsKeep pace with SEO, search engine, social media and internet marketing industry trends and developmentsResearch and administer social media tools in support of social media strategyMonitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goalsMonitor and evaluate search results and search performance across the major search channelsCommunication to team and management on project development, timelines, and resultsWork closely with the other team members to meet goals

Managing staff, budgets and staff training needsOrdering products and servicesProviding funding and business advice and sending e-newsletters to local businessesDeveloping e-tourism platforms, including websites, and constructing business databasesWriting and presenting reports for organizationPlanning and writing funding applicationsProduct developmentDevising and coordinating marketing campaigns.