Current Responsibilities Include:Client Communication, Business DevelopmentSEO strategy development and implementationDevising social media optimization strategies for brand building in community websites like Facebook, Twitter, Linked In, Foursquare, YouTube, blogging (BlogSpot, Wordpress), Wikipedia, Wikia etc.Implementation of all SEO related strategy including Keyword Research, Meta Tags & Content optimization, creating XML sitemaps, Robots.txt Interlinking of pages (URL Structuring) etcInvolved in managing brand awareness and reputation building.Paid Search Marketing consisting of creation and managing online campaigns on advertising platforms like Google, Yahoo, MSN, Facebook. It also involved managing relevant keyword universe, levels of investment, keyword bidding strategies and measuring success of online marketing efforts to ensure high ROI.Analyze Site Metrics through Google analytics and create monthly reports on trends and analysis of overall web activities for the projects.Doing Digital Assets optimization with Video optimization, Image optimization, YouTube optimization and customization.