With ten years of experience in data, technology, and analytics, I am passionate about leveraging data to optimize customer experiences, increase marketing effectiveness, and drive operational efficiencies. As the Director of Data & Analytics at Deckers Brands, I lead a global team that serves the needs of the omnichannel organization across multiple brands and regions. I am focused on building a modern customer data foundation, enabling data democratization, and fostering a data-informed culture within the company.In my current role, I manage a team of data engineers, data analysts, and marketing technology specialists that support various functions such as e-commerce, retail, customer service, loyalty, and CRM. I oversee the design, development, and maintenance of the customer data platform, data pipelines, data quality, data governance, and data visualization for Deckers' omnichannel business.